This is Where I Share All the Things
Insights, news, and musings about visual design, branding, inbound marketing, and photography that I’ve picked up along the way and want to share with you.
This is the way.
My focus is on the marketing and design problems consumer product and B2B product companies face everyday.
But here’s a secret — you adapt most of the insights here to your industry too, whether you’re a non-profit or small business.
Do you have an idea for a blog topic or a problem you’re trying to solve? I’m always on the prowl for helpful content ideas. Give me a holler here.
I was in the car the other day driving kids to and fro when my phone randomly picked Kacey Musgraves, Let It Snow, from the 16,747 songs in my iTunes library to play over the car stereo. As random as it was, it was the perfect fit for the moment. Not because the weather was cold and cozy, it was sunny and 72°F here in Colorado, but because I think we’re all looking forward to 2022.
In this October post we ask, do spooky unsubscribes and low email engagement haunt you? And give you some solid tactics to exorcise those email ghosts.
In this blog post, we discuss the many reasons why your business needs a website and not just a Facebook page. From owned vs. non-owned media to being able to control your branding to establishing credibility learn why a website is essential to your small business’ success.
The Story Behind the Image Once I got all my credits transferred from Northwest College, I was about halfway to a degree, but I needed a few more credits. One of them being a photoshop class. I'd been using Photoshop since its 2.0 inception for the yearbook in high...
During the better part of a decade at the PTA I learned a lot about marketing nonprofits.
Born on October 6, 2010, Instagram began as a photo-sharing app but has morphed and grown into a formable social media platform. Currently, it boasts up to one billion monthly active users and 25+ million business accounts. And according to HubSpot’s 2021 Instagram Report, it’s poised to earn a “projected USD 18 billion in ad revenue this year.”
Large and small companies are making it an integral part of their social media strategy to create brand engagement and grow their customer base.
But building a community of engaged followers and brand advocates is one of the hardest things you can do as a marketing team or brand manager. So it got me thinking — who am I following that’s killing it? And who inspires me?
Has finding stock photos that resonate with your brand’s audience become a challenge? Or maybe the same old images you’ve been using for the last 10 years aren’t cutting it anymore. Either way, you’ve decided it’s time to freshen things up by either hiring a product photographer or setting up in your in-house studio. We’ve put together some of our best social media photography tips to help you level up your marketing and help you tell your brand’s story.
How many times have you stood in the store aisle confused and wracking your brain to figure out what product to buy? You picked up one only to read it and then put it down. You picked up another, then put it down. Then finally, stood back to wonder which product was...
Are you wondering if you should take the DIY method or hire a photographer? With smartphones producing high-quality images, everyone is a photographer nowadays. However, there are still circumstances when you should call in a pro. Below are eight reasons you should...
Got a design, inbound marketing, or product photography question?
I’m always on the lookout for content ideas and ways I can help you. Shoot me an email at firstname.lastname@example.org, and we’ll be put on our list.
Don’t Be Shy. Give Me a Holler!