by Sarah Spoelstra | Mar 11, 2021 | Branding, Marketing
Inbound Marketing Lessons I Learned from my Dad Whenever I hear the term “inbound marketing”, I think of my dad. He was using the basic Inbound principles selling AAA insurance long before it became the buzz around the marketing world. And the more...
by Sarah Spoelstra | Mar 7, 2021 | Branding, Graphic Design, Innovation, Product Development, The Creative Process
How does the creative process work? Do ideas just float down from somewhere in the sky and you pluck them out? Believe it or not, there really is a method to the madness. Well, at least there is to my creative madness…here’s how it works for me. ...
by Sarah Spoelstra | Apr 12, 2011 | Branding, Business, Graphic Design, Marketing
You’re serious about your business, so you should look like you are. And in a rough economy, it’s even more important to hold onto the market share you’ve worked so hard for over the years. So dig your heels in and brand your business like you mean...
by Sarah Spoelstra | Apr 11, 2011 | Branding, Graphic Design, Logos
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...
by Sarah Spoelstra | Nov 9, 2010 | Branding, Business, Graphic Design, Social Media
When you were little you learned the Golden Rule—treat others as you want to be treated. Live by that rule in the social media sphere and apply a little common sense and you should be just fine. But just in case you need some specifics here’s a few little...
by Sarah Spoelstra | Aug 31, 2010 | Branding, Graphic Design, Packaging, Typography
Have you ever noticed a flash horror and disgust in your designer’s twinkling eye when you speak the phrase “Comic Sans”? Does your designer start sweating profusely, give you a sarcastic smirk, or start choking violently at the utterance of these...
