by Sarah Spoelstra | Jan 16, 2022 | Branding, Consumer Product Goods, Graphic Design, How-to, Typography, Web Design
When it comes to website design, it’s easy to get carried away with how it looks. Does that button look good? Maybe I should round the corners? Should I make the hamburger menu white, perhaps it should be blue? What if I put a carousel gallery there? Or, I really like...
by Sarah Spoelstra | Dec 14, 2021 | Branding, Consumer Product Design, Creativity, Digital Marketing, Email Marketing, For Fun, Graphic Design, Packaging Design
Welcome to the inaugural edition of 5 Things to Share. It was inspired by the desire to shorten the monthly newsletter while still sharing news, trends, interesting bits and pieces, and tips in marketing, design, and photography with you. So here are 5 things worth...
by Sarah Spoelstra | Jul 28, 2021 | Branding, Business, Instagram, Marketing, Social Media
Born on October 6, 2010, Instagram began as a photo-sharing app but has morphed and grown into a formable social media platform. Currently, it boasts up to one billion monthly active users and 25+ million business accounts. And according to HubSpot’s 2021...
by Sarah Spoelstra | Mar 12, 2021 | Branding, Business, Graphic Design, Marketing
As I’ve been getting started with my own business this year, it’s become crystal clear one of the most critical steps to getting started with your marketing efforts is knowing your audience. What are their challenges and obstacles, what is working for...
by Sarah Spoelstra | Mar 11, 2021 | Branding, Inbound Marketing, Marketing
Inbound Marketing Lessons I Learned from my Dad Whenever I hear the term “inbound marketing”, I think of my dad. He was using the basic Inbound principles selling AAA insurance long before it became the buzz around the marketing world. And the more...
by Sarah Spoelstra | Mar 7, 2021 | Branding, Creativity, Graphic Design, Product Development
How does the creative process work? Do ideas just float down from somewhere in the sky and you pluck them out? Believe it or not, there really is a method to the madness. Well, at least there is to my creative madness…here’s how it works for me. ...
by Sarah Spoelstra | Apr 12, 2011 | Branding, Business, Creativity, Graphic Design, Marketing
You’re serious about your business, so you should look like you are. And in a rough economy, it’s even more important to hold onto the market share you’ve worked so hard for over the years. So dig your heels in and brand your business like you mean...
by Sarah Spoelstra | Apr 11, 2011 | Behind the Scenes, Branding, Consumer Product Design, Consumer Product Goods, Cosemetics & Skin Care, Graphic Design, Home Improvement Products, Household Chemicals, Logo & Identity Design, Packaging Design
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...
