Repurposing your content is the equivalent of taking an antique table, refinishing it, and finding it a new purpose or place in your home. Repurposing your content can save money, create brand awareness, and give old and tired content a new life and purpose. Here’s...
Now that you know what makes a good logo. It’s time to find someone who’s done this a time or two before. When looking for a logo designer, here are a few things to consider: Experience Matters Don’t hire a cheap hussy to design your logo. Look for a designer who has...
Are you launching a new product or business? You know you need a logo but you aren’t sure where to start or what kind you need? Here are some different types of logos that might work for you. Wordmarks Wordmarks are built around your company name. Again, keep it...
Your logo is a visual symbol that identifies your brand. It clearly communicates who you are and what you do and tells the story of your brand’s values, personality, and purpose. It can help you stand out in a crowded market space and build brand recognition and...
I was in a co-working group the other day, and the question came up: What’s the difference between a tagline and an elevator pitch? What a great question! Plus, I’d already written this content as originally part of my Brand Love blog post but cut it...
Hi Friend! How are you doing? I hope all finds you well. This month I’ve been thinking a lot about branding— Why is branding important? How do you build brand loyalty? How do you find your brand’s voice? How do tell your brand story without saying a word? ...
Your Ultimate Guide to Designing Your Brand Branding, like love, can seem elusive, mysterious, and full of ups and downs. But at its heart branding is about connecting with your audience, building a relationship, and nurturing your relationship. It turns out that love...
When it comes to website design, it’s easy to get carried away with how it looks. Does that button look good? Maybe I should round the corners? Should I make the hamburger menu white, perhaps it should be blue? What if I put a carousel gallery there? Or, I really like...
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