by Sarah Spoelstra | Feb 26, 2022 | Consumer Product Goods, Digital Marketing, Email Marketing
Ever wonder if you’re getting the most out of your email marketing? Or if you could do it better? Or maybe you’re not sure where to even start when it comes to email marketing. I’ve put together the golden rules and best practices of email marketing to help you engage...
by Sarah Spoelstra | Feb 24, 2022 | Consumer Product Goods, Creativity, Email Marketing, Graphic Design, Packaging Design
Happy Super Bowl Weekend! Who are you rooting for? I’m a Bronco’s and Vikings fan. Since, by default, you were one or the other if you grew up in South Dakota with no home team like I did. And since neither of those teams is in the Super Bowl, I’m there for the...
by Sarah Spoelstra | Jan 16, 2022 | Branding, Consumer Product Goods, Graphic Design, How-to, Typography, Web Design
When it comes to website design, it’s easy to get carried away with how it looks. Does that button look good? Maybe I should round the corners? Should I make the hamburger menu white, perhaps it should be blue? What if I put a carousel gallery there? Or, I really like...
by Sarah Spoelstra | Apr 22, 2021 | Consumer Product Goods, Graphic Design, Manufacturing, Marketing
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Landing pages...
by Sarah Spoelstra | Apr 11, 2011 | Behind the Scenes, Branding, Consumer Product Design, Consumer Product Goods, Cosemetics & Skin Care, Graphic Design, Home Improvement Products, Household Chemicals, Logo & Identity Design, Packaging Design
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...
