by Sarah Spoelstra | Feb 24, 2022 | Consumer Product Goods, Creativity, Email Marketing, Graphic Design, Packaging Design
Happy Super Bowl Weekend! Who are you rooting for? I’m a Bronco’s and Vikings fan. Since, by default, you were one or the other if you grew up in South Dakota with no home team like I did. And since neither of those teams is in the Super Bowl, I’m there for the...
by Sarah Spoelstra | Jan 5, 2022 | Business, Creativity, Digital Marketing, Graphic Design, Inbound Marketing, Marketing, Packaging Design
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
by Sarah Spoelstra | Dec 14, 2021 | Branding, Consumer Product Design, Creativity, Digital Marketing, Email Marketing, For Fun, Graphic Design, Packaging Design
Welcome to the inaugural edition of 5 Things to Share. It was inspired by the desire to shorten the monthly newsletter while still sharing news, trends, interesting bits and pieces, and tips in marketing, design, and photography with you. So here are 5 things worth...
by Sarah Spoelstra | Apr 11, 2011 | Behind the Scenes, Branding, Consumer Product Design, Consumer Product Goods, Cosemetics & Skin Care, Graphic Design, Home Improvement Products, Household Chemicals, Logo & Identity Design, Packaging Design
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...
by Sarah Spoelstra | Aug 31, 2010 | Branding, Graphic Design, Packaging Design, Typography
Have you ever noticed a flash of horror and disgust in your designer’s twinkling eye when you speak the phrase “Comic Sans”? Does your designer start sweating profusely, give you a sarcastic smirk, or start choking violently at the utterance of these...
