by Sarah Spoelstra | Apr 11, 2011 | Behind the Scenes, Branding, Consumer Product Design, Consumer Product Goods, Cosemetics & Skin Care, Graphic Design, Home Improvement Products, Household Chemicals, Logo & Identity Design, Packaging Design
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...
by Sarah Spoelstra | Aug 31, 2010 | Branding, Graphic Design, Packaging Design, Typography
Have you ever noticed a flash of horror and disgust in your designer’s twinkling eye when you speak the phrase “Comic Sans”? Does your designer start sweating profusely, give you a sarcastic smirk, or start choking violently at the utterance of these...
