Print Design, Email Marketing, & Social Media Marketing
Sashco’s ColorFast Product Launch Campaign
Launched in 2019, Colorfast is a pre-stain base coat designed to give log homeowners the color they want. Logs expose to the sun’s UV rays over time turn yellow darkening when stain when it’s applied. Colorfast prevents this yellowing.
Designing A Consistent Brand Across Multiple Marketing Channels
Daina Penn designed the logo, while Sarah teamed up with Sashco’s Log Segment Brand Manager to create a magazine ad, social media graphics, sales and marketing collateral, and email marketing, giving the product consistent brand visuals across multiple marketing channels.
Print Design
From left to right: a print ad that ran in national magazines and trade industry publications. The Colorfast Info Sheet was used as a sales tool and housed technical information for applicators and contractors and a sell sheet targeted to buyers and dealers.
Sashco Colorfast Ad
Sashco Colorfast Info Sheet
Sashco Colorfast Applicator Sheet
Email Marketing
A peek at just one of several emails sent during the launch of the campaign introducing the product.
Sashco Colorfast Ad
(scroll to see the entire email)
Social Media Marketing
And last but not least, what product launch campaign would be complete without some social media marketing sprinkled in? Colorfast’s big benefit is that it preps the logs so that the stain goes on evenly and the true color of the stain. Below is a sampling of some content created for the campaign.
