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The Ultimate Guide to Email Marketing

The Ultimate Guide to Email Marketing

by Sarah Spoelstra | Feb 26, 2022 | Digital Marketing, Email Marketing

Ever wonder if you’re getting the most out of your email marketing? Or if you could do it better? Or maybe you’re not sure where to even start when it comes to email marketing. I’ve put together the golden rules and best practices of email marketing to help you engage...
Email Marketing: Writing Your Subject Lines to Increase Open Rates

Email Marketing: Writing Your Subject Lines to Increase Open Rates

by Sarah Spoelstra | Nov 17, 2021 | Email Marketing

Notes from HubSpot’s Virtual Inbound Marketing Conference: Email Myths Busted by Jay Schwedelson At the end of October, I attended HubSpot’s virtual InBound Marketing Conference. One of my favorite sessions was by Jay Schwedelson from World Data,...
Do Spooky Unsubscribes & Low Email Engagement Haunt You?

Do Spooky Unsubscribes & Low Email Engagement Haunt You?

by Sarah Spoelstra | Oct 9, 2021 | Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing

It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...

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