DIY Resources

One of the biggest hurdles of any marketing or design project can be knowing where to start. We’ve put together these resources to help you no matter what part of your marketing journey you’re in.

Resources to help you get your next design project started off on the right foot.

Pick your poison below. And be sure to check back for updates from time to time.

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Brand Guidelines Checklist

Use this checklist to develop your own brand guidelines or style guide. From logos, color palettes, voice, typography, and more make sure you include what you need to create a succesful brand and business.

Get the Branding Checklist

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DIY: Buyer Persona

A buyer persona is a fancy word for your ideal customer. Not everyone is a good fit for your product or service and that’s okay. Use this worksheet to define who you’re marketing to.

Make Your Buyer Persona

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Getting Started: eCommerce Website

An online store has different goals than a regular website. If this is your first time launching an online store, we’ve built this guide especially for you, just click here to download.

Build an eCommerce Site

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Getting Started: Email Marketing

Are you thinking of creating an email newsletter or launching a new marketing campaign, then start here.

Start Email Marketing

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Getting Started: Packaging Design

Designing for packaging is a whole different ball of wax than a printed piece. You have to think about how it will be shipped, where it sits on the shelf, regulations, and more. This download will help get your gears turning.

Design Your Packaging

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Content Map Download

A content map is a plan you map out for each stage of your customer’s journey with your business. So you deliver the right content to the right people at the right time no matter what stage they’re in. Download the Google Doc to brainstorm and map out your marketing content.

Get the Content Map

We Get You.

With over 20+ years of expertise across various industries, from Log Homes and Building Materials to Consumer Product Goods, Seasonal Products, Toys, to Nonprofits and even Medical Devices, we’ve got you covered.

{“Having worked with Sarah for years, we think her work is fantastic, she's easy to work with and hits deadlines, despite our last-minute requests. She also brings an aesthetic sense that's not easy to come up with if you don't have the experience or you're so wrapped up in the day-to-day of running things. She understands the audience and the ‘look and feel’ you want to project. I would highly recommend working with her, from the talent and skill but also her genuine sense of wanting you and your business to succeed.”

John Pepperdine

Make Philanthropy Work

{I worked with Sarah at Scott’s Liquid Gold, a consumer products company, for several years. She was a graphic artist/designer at the time. Sarah is extremely talented, smart, and hardworking. She is reliable, pleasant and works well with others. As an artist and creative, her work is exceptional. She can bring a new product idea to life or redesign an existing product to look current and on-trend. She is equally as talented when it comes to designing collateral material like ads and brochures. Sarah will be a valuable asset to any company that is lucky enough to have her join their team.

Barbara Goldstein

Scott’s Liquid Gold

{We've been working with Sarah and Moonshine Design for several years, and the work is exceptional! Sarah has provided services from print and digital design to marketing strategy and SEO. Her design work is thoughtful, inspirational, creative, and compelling. She is an attentive problem solver that brings effective marketing strategy and guidance. Plus, she's a joy to work with! I highly recommend Moonshine Design for your design, branding, and marketing needs.

Matt Wasserman

Make Philanthropy Work

{I've been working with Sarah for years and she is always a pleasure to work with. She is detail-oriented and gets everything done quickly, on time, and exactly how we need it! One of her best qualities is her communication throughout all of the projects. She is creative, easy to collaborate with, and a great team member on all of our projects. I highly recommend her!

Kyle Miller

Timber Reel Productions

{Ms. Sarah is awesome to work with and very talented!

Mike McGinnis

Rust Patrol & Mike's Remedies

{I've had the privilege of working with Moonshine in various capacities over 15 years. Sarah, the owner, is an excellent graphic designer with skills across various mediums. She's great at creating visual representations of a brand and isn't afraid to experiment with new ideas. She's especially adept at taking printed literature and translating it for the digital space. I'm grateful for our partnership over the years and will continue to partner with Sarah in the future.

Charis Babcock

Sashco Inc.