What You Can Expect

I believe in order to get to the nitty-gritty of doing exceptional work, it’s essential to lay out the rules of the road first. It minimizes distractions and acts as a road map — helping you and I make sound decisions, build trust, and inspire creativity.

My Operating Principles

Let’s Be Honest

Be a Problem Solver

Design with Heart

Go with the Flow

Work to Live, Not Live to Work

Commitment to Curiosity

Get Outside Your Comfort Zone

It Takes a Village

Act with Integrity

Design for Impact

Let’s Be Honest

Honesty grounds any good relationship. I promise to be a straight-shooter and give you a fair rate (this doesn’t mean I’m a cheap hussy, though). I’ll also listen and communicate sincerely and authentically. But it also means I expect candor (truth with care) in our feedback from you.

Moonshine Design Core Values: Problem Solving

Be a Problem Solver

I’m not a fusspot, one of those people that criticize and complain about everything. I believe in optimism and taking action. At its core, exceptional design solves problems. I want to help you solve your problems. It’s why I’m here. Using the information you share with me, we’ll discover the best design solutions for you.

Design with Heart

I care about our clients and their success. I’m here as a resource for you and to bounce ideas off, introduce you to a new network connection, become a loyal brand ambassador for your business, listen, and guide you.

Go with the Flow

The ability to be flexible with grace, grit, and agility is vital. It allows us to be open to new ideas and ways of doing things. I recognize being rigid limits creativity. Sometimes it’s ok to break the rules if we know them but priorities change, which means the design goals change too. I don’t take it personally. I know your business is evolving, so we grow together.

Moonshine Design Core Values: Work to Live

Work to Live, Not Live to Work

I believe in doing the best I can for my clients, which means taking time to recharge. Being busy constantly doesn’t put anyone in a creative state of mind. That’s why I subscribe to “the work to live, not live to work mentality”.

Moonshine Design Core Values: Commitment to Curiousity

Commitment to Curiosity

I approach clients and projects with curiosity and ask questions so I can learn. I’m also fiercely committed to self-development — learning new skills, reading books, and gaining knowledge within my field and outside of it to continually stimulate my creative mind.

Moonshine Design Core Values: Get Out of Your Comfort Zone

Get Outside Your Comfort Zone

I like to push the boundaries of design by giving you options you didn’t even think of or ask for on occasion. Mistakes and failure are an option on the table because I believe that we won’t learn or grow without the freedom to make mistakes.

It Takes a Village

Some projects are more extensive than I can handle all by myself, so I partner with trusted experts and people smarter than me outside of Moonshine to bring you the best outcomes. It also means I work in collaboration with clients to come up with solutions.

Act with Integrity

I do the right thing even when it’s hard. And I don’t pass the buck when I make a mistake. That can mean turning down a project, owning up to a typo, admitting I took a wrong turn, or directing you to someone else. On the flip side, it can mean learning and trying new things too.

Design for Impact

I strive to be a force for good in the world. I want my creations to empower, engage, and inspire others. I also volunteer my time to causes close to my heart like how every child deserves to have a voice and the right to an education. And it’s why we love to work with nonprofits.

{I've had the privilege of working with Moonshine in various capacities over 15 years. Sarah, the owner, is an excellent graphic designer with skills across various mediums. She's great at creating visual representations of a brand and isn't afraid to experiment with new ideas. She's especially adept at taking printed literature and translating it for the digital space. I'm grateful for our partnership over the years and will continue to partner with Sarah in the future.

Charis Babcock

Senior Brand Manager, Sashco Inc.

{I've been working with Sarah for years and she is always a pleasure to work with. She is detail-oriented and gets everything done quickly, on time, and exactly how we need it! One of her best qualities is her communication throughout all of the projects. She is creative, easy to collaborate with, and a great team member on all of our projects. I highly recommend her!

Kyle Miller

Videographer & Content Strategist, Timber Reel Productions

{Ms. Sarah is awesome to work with and very talented!

Mike McGinnis

President, Rust Patrol & Mike's Remedies

{“Having worked with Sarah for years, we think her work is fantastic, she's easy to work with and hits deadlines, despite our last-minute requests. She also brings an aesthetic sense that's not easy to come up with if you don't have the experience or you're so wrapped up in the day-to-day of running things. She understands the audience and the ‘look and feel’ you want to project. I would highly recommend working with her, from the talent and skill but also her genuine sense of wanting you and your business to succeed.”

John Pepperdine

Principal, Make Philanthropy Work

{I worked with Sarah at Scott's Liquid Gold, a consumer products company, for several years. She was a graphic artist/designer at the time. Sarah is extremely talented, smart, and hardworking. She is reliable, pleasant and works well with others. As an artist and creative, her work is exceptional. She can bring a new product idea to life or redesign an existing product to look current and on-trend. She is equally as talented when it comes to designing collateral material like ads and brochures. Sarah will be a valuable asset to any company that is lucky enough to have her join their team.

Barbara Goldstein

Communications Director, Scott's Liquid Gold

{We've been working with Sarah and Moonshine Design for several years, and the work is exceptional! Sarah has provided services from print and digital design to marketing strategy and SEO. Her design work is thoughtful, inspirational, creative, and compelling. She is an attentive problem solver that brings effective marketing strategy and guidance. Plus, she's a joy to work with! I highly recommend Moonshine Design for your design, branding, and marketing needs.

Matt Wasserman

Principal, Make Philanthropy Work

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