This is Where I Share All the Things
Insights, news, tips, and more on branding, marketing, graphic design, and photography.
This is the way.
My focus is on the marketing and design problems consumer product goods, manufacturers, and the building materials industry face every day.
But shhhh….here’s a secret — you can adapt most of the insights here to your industry too, whether you’re a nonprofit or small business.
Do you have an idea for a blog topic or a problem you’re trying to solve?
I’m always on the prowl for helpful content ideas. Give me a holler here.
🎅🏼 The World Needs More Santas! In this month’s newsletter—discover your inner Santa, Master the Art of Direct Mail, a free download for my log contractor friends, are you ready for the Gmail update tomorrow, and my favorite nonprofits.
Email is a great way to kickstart your marketing, but did you know open rates for direct mail campaigns can be as high as 90%? It makes sense since most folks check their mail every day.
How do you create a successful direct mail campaign?
Hey Friend! I just watched Lego's short film about the power of play. Did you know on average, children are spending just 2% of their week (about seven hours) engaging in free play. Uff. I grew up GenX, so free play was a way of life, not just a pastime. We rode our...
Want to work less and play more? Me too. The secret is repurposing your content. Repurposing is simply taking existing material, like a blog post, and turning it into a video or social media post. Learn in this step-by-step content marketing guide how to save time, money, and effort and boost your business here.
An email newsletter may seem old-fashioned, but it’s still one of the best ways to market your goods and services today. Learn how email can help you reach more customers and stay top of mind. Here are the top 10 reasons why your business needs an email newsletter.
If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing?
This month’s newsletter is all about connecting with your people, whether it’s via print, social, or email marketing.
When’s the best time to post on social media? I get asked this question time and again. Unfortunately, the answer isn’t so cut and dry. It depends on your audience, industry, and the social media platform you’re using, but here are five general rules you can follow
The way you deal with negative comments and reviews can help you turn a negative into a positive. When life gives you lemons, made lemonade.
Did you know you can use social media to get to know your customers better? Try these tactics to build better connections and gain insights into who your audience is and what they care about so you can speak their language.
It seems like everyone these days is on social media. The pressure to post and be everywhere is real. Should you be on Facebook, Twitter, or Instagram? What about TikTok? Or have you heard of BeReal yet? But isn’t Twitter on its way out, and now it’s all about...
Hi Friend, I've been listening to a lot of Taylor Swift lately. We were one of the lucky ones that scored tickets. It was completely by luck. (Please don't hate me.) And no, I'm not selling the tickets. So why do I mention this? Love her, hate her, or even if you're...
Now that you know what makes a good logo. It’s time to find someone who’s done this a time or two before. When looking for a logo designer, here are a few things to consider: Experience Matters Don’t hire a cheap hussy to design your logo. Look for a designer who has...
Are you launching a new product or business? You know you need a logo but you aren’t sure where to start or what kind you need? Here are some different types of logos that might work for you.
Your logo is a visual symbol that identifies your brand. It clearly communicates who you are and what you do and tells the story of your brand’s values, personality, and purpose. It can help you stand out in a crowded market space and build brand recognition and loyalty over time. With so much on the line, you should pay a designer and get a good one. But before you do, there are a few things you should know.
I was in a co-working group the other day, and the question came up: What’s the difference between a tagline and an elevator pitch? What a great question!
I’ve had branding on the brain this month. Learn how to build a better brand for 2023 and beyond. Plus, Honest Eggs counts their chix steps.
Your ultimate guide to designing a brand that lasts. Branding at its heart is about connecting with your audience, building a lasting relationship, and engaging and nurturing that relationship.
Got a design, inbound marketing, or product photography question?
I’m always on the lookout for content ideas and ways I can help you. Shoot me an email at email@example.com, and we’ll be put on our list.
Don’t Be Shy. Give Us a Holler!