An Exploration into Design + Marketing.
The project below is my attempt at processing all the ups and downs of life during a pandemic. It built using the Chartwell Area font. First, I documented the good, the bad and the ugly of 2020 for our family in a timeline. Then, I assigned each item a rating or number from 0–100. 0 being the most challenging and suck-tactic of times and 100 the moments that brought us the most joy. Each month was assigned a color to distinguish it from the last. The color palette is based on my branding color palette. The spaces where you see a gap or blank space are the times that were the hardest or the “zero times.” Luckily we’re saying good-bye to 2020 on a high note. Here’s to 2021 and all of us turn a corner to a brighter and better future.
You’re serious about your business, so you should look like you are. And in a rough economy, it’s even more important to hold onto the market share you’ve worked so hard for over the years. So dig your heels in and brand your business like you mean it. By branding your business, product, or service you will not only keep market share you have, but you very well may gain some. So here’s how not to get left in the dust.
I was part of a committee of women in those days dedicated to product development. We decided it was high time we updated the Alpha Hydrox logo to revitalize the brand and attract new users. The demographic was mainly women 35+, but most current users fell into the boomer category. The color red had to stay, as it was getting some great brand recognition from the red box at the shelf level.
How does the creative process work? Do ideas just float down from somewhere in the sky and you pluck them out? Believe it or not, there really is a method to the madness. Well, at least there is to my creative madness…here’s how it works for me.
When you were little you learned the Golden Rule—treat others as you want to be treated. Live by that rule in the social media sphere and apply a little common sense and you should be just fine. But just in case you need some specifics here’s a few little golden nuggets to guide you along the social media path.
Have you ever noticed a flash horror and disgust in your designer’s twinkling eye when you speak the phrase “Comic Sans”? Does your designer start sweating profusely, give you a sarcastic smirk, or start choking violently at the utterance of these syllables? These are normal side effects for a graphic designer experiencing the situation. But why such a violent, defensive, primal response to the font? What is about this friendly, sweet and innocent typeface you’ve grown to love and cherish over time that invokes such a volitile viscreal reaction? What is torturing this individual so about this font?
One of the daily challenges I face working at home is balancing work and life. This is especially hard now that my husband and I work for the same company. Sometimes our pillow talk seems more like a brainstorming session rather than a wind down from the day. Luckily, we’re not in the same department and don’t report to one another. (I believe this is essential to our success—one is not the boss of the other.) So when the line blurs between the home life and work life how do you better define it?