An Exploration into Design + Marketing.
Do Spooky Unsubscribes & Low Email Engagement Haunt You?
In this October post we ask, do spooky unsubscribes and low email engagement haunt you? And give you some solid tactics to exorcise those email ghosts.
Why Your Business Needs a Website and Not Just a Facebook Page
In this blog post, we discuss the many reasons why your business needs a website and not just a Facebook page. From owned vs. non-owned media to being able to control your branding to establishing credibility learn why a website is essential to your small business’ success.
Grade A Cuts of Film: The Story Behind the Image
The Story Behind the Image Once I got all my credits transferred from Northwest College, I was about halfway to a degree, but I needed a few more credits. One of them being a photoshop class. I'd been using Photoshop since its 2.0 inception for the yearbook in high...
What I Learned About Marketing Nonprofits from the PTA
During the better part of a decade at the PTA I learned a lot about marketing nonprofits.
Follow & Get Inspiration from these Brands & Influencers on Instagram
Born on October 6, 2010, Instagram began as a photo-sharing app but has morphed and grown into a formable social media platform. Currently, it boasts up to one billion monthly active users and 25+ million business accounts. And according to HubSpot’s 2021 Instagram Report, it’s poised to earn a “projected USD 18 billion in ad revenue this year.”
Large and small companies are making it an integral part of their social media strategy to create brand engagement and grow their customer base.
But building a community of engaged followers and brand advocates is one of the hardest things you can do as a marketing team or brand manager. So it got me thinking — who am I following that’s killing it? And who inspires me?
Take Better Product Photography for Your Social Media Marketing
Has finding stock photos that resonate with your brand’s audience become a challenge? Or maybe the same old images you’ve been using for the last 10 years aren’t cutting it anymore. Either way, you’ve decided it’s time to freshen things up by either hiring a product photographer or setting up in your in-house studio. We’ve put together some of our best social media photography tips to help you level up your marketing and help you tell your brand’s story.
Design Your Packaging to Standout on the Shelf
How many times have you stood in the store aisle confused and wracking your brain to figure out what product to buy? You picked up one only to read it and then put it down. You picked up another, then put it down. Then finally, stood back to wonder which product was...
Why Should You Hire a Photographer?
Are you wondering if you should take the DIY method or hire a photographer? With smartphones producing high-quality images, everyone is a photographer nowadays. However, there are still circumstances when you should call in a pro. Below are eight reasons you should...
Photography 101: The Basics of Exposure
Today we’ll dive into the basics of exposure. Since knowing how to control the light is critical to great photography. And capturing the details of an image will save you time and energy when retouching. Not to mention, if you don’t have good exposure to begin with no matter what you do, you still may not be able to salvage an image.
Design a Landing Page for Consumer Products that Converts
Landing pages designed for consumer product goods and manufacturing contain lead forms that trade their visitors their contact information for something of value. For example, when you click on an ad and then “land” on a page asking you to fill out a form in exchange for something of value. Some great examples are a white paper on your product vs. the competition, a coupon code, or a free sample.
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