An Exploration into Design + Marketing.

Brands & Influencers Killing It on Instagram

Brands & Influencers Killing It on Instagram

Born on October 6, 2010, Instagram began as a photo-sharing app but has morphed and grown into a formable social media platform. Currently, it boasts up to one billion monthly active users and 25+ million business accounts. And according to HubSpot’s 2021 Instagram Report, it’s poised to earn a “projected USD 18 billion in ad revenue this year.”
Large and small companies are making it an integral part of their social media strategy to create brand engagement and grow their customer base.
But building a community of engaged followers and brand advocates is one of the hardest things you can do as a marketing team or brand manager. So it got me thinking — who am I following that’s killing it? And who inspires me?

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Take Better Product Photography for Your Social Media Marketing

Take Better Product Photography for Your Social Media Marketing

Has finding stock photos that resonate with your brand’s audience become a challenge? Or maybe the same old images you’ve been using for the last 10 years aren’t cutting it anymore. Either way, you’ve decided it’s time to freshen things up by either hiring a product photographer or setting up in your in-house studio. We’ve put together some of our best social media photography tips to help you level up your marketing and help you tell your brand’s story.

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Why Should You Hire a Photographer?

Why Should You Hire a Photographer?

Are you wondering if you should take the DIY method or hire a photographer? With smartphones producing high-quality images, everyone is a photographer nowadays. However, there are still circumstances when you should call in a pro. Below are eight reasons you should...

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How To Design a Landing Page for Consumer Goods and Manufacturing

How To Design a Landing Page for Consumer Goods and Manufacturing

Landing pages designed for consumer product goods and manufacturing contain lead forms that trade their visitors their contact information for something of value. For example, when you click on an ad and then “land” on a page asking you to fill out a form in exchange for something of value. Some great examples are a white paper on your product vs. the competition, a coupon code, or a free sample.

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