Graphic Design, Inbound Marketing,
& Photography Musings
Musings and tips on graphic design, inbound marketing, photography, and life. We focus on the problems consumer product and B2B product companies face. But here’s a secret, you can adapt most of the thoughts here to your industry too.
What Makes a Good Product Website?
When it comes to website design, it’s easy to get carried away with how it looks. Does that button look good? Maybe I should round the corners? Should I make the hamburger menu white, perhaps it should be blue? What if I put a carousel gallery there? Or, I really like...
January 2022: 5 Things to Share
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you're looking forward to 2022. This month I'm finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching marketing trends...
GenZ’s Top 10 Holiday Classics
It's almost that time of year! Curling up by a fireplace, making hot cocoa, and listening to holiday music are all things on my to-do list. Tunes like Sleigh Ride and Rockin’ Around the Christmas Tree are age-old classics that never get old as the season comes and...
Introducing 5 Things to Share
Welcome to the inaugural edition of 5 Things to Share. It was inspired by the desire to shorten the monthly newsletter while still sharing news, trends, interesting bits and pieces, and tips in marketing, design, and photography with you. So here are 5 things worth...
Do’s & Don’ts: Mind Your Manners in Your Marketing
Just like when you sit down at supper — you don’t start eating until everyone has sat down, received their order, or chew with your mouth open (a personal pet peeve of mine). In marketing and design, if you have good manners, not only will you show your audience respect, but you connect and attract more business. So when it comes to your marketing manners, here are a few dos and don’ts.
Email Marketing: Writing Your Subject Lines to Increase Open Rates
At the end of October, I attended HubSpot’s virtual InBound Marketing Conference. One of my favorite sessions was by Jay Schwedelson from World Data, Email Myths Busted. Not only did I bust a gut laughing out loud in my home office, but I learned a thing or two about what’s going on in email marketing right now, what to avoid, and what’s working. According to Jay, it’s like the Wild West in email marketing right now — anything goes. But this doesn’t mean you should hitch your wagon to every trend. Read on to find out what I learned.
5 Things I’m Grateful for in 2021
I was in the car the other day driving kids to and fro when my phone randomly picked Kacey Musgraves, Let It Snow, from the 16,747 songs in my iTunes library to play over the car stereo. As random as it was, it was the perfect fit for the moment. Not because the weather was cold and cozy, it was sunny and 72°F here in Colorado, but because I think we’re all looking forward to 2022.
Do Spooky Unsubscribes & Low Email Engagement Haunt You?
In this October post we ask, do spooky unsubscribes and low email engagement haunt you? And give you some solid tactics to exorcise those email ghosts.
Why Your Business Needs a Website and Not Just a Facebook Page
In this blog post, we discuss the many reasons why your business needs a website and not just a Facebook page. From owned vs. non-owned media to being able to control your branding to establishing credibility learn why a website is essential to your small business’ success.
Grade A Cuts of Film Poster: The Story Behind the Design
The Story Behind the Image Once I got all my credits transferred from Northwest College, I was about halfway to a degree, but I needed a few more credits. One of them being a photoshop class. I'd been using Photoshop since its 2.0 inception for the yearbook in high...
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