Graphic Design, Inbound Marketing,
& Photography Musings

Musings and tips on graphic design, inbound marketing, photography, and life. We focus on the problems consumer product and B2B product companies face. But here’s a secret, you can adapt most of the thoughts here to your industry too.

GenZ’s Top 10 Holiday Classics

GenZ’s Top 10 Holiday Classics

It's almost that time of year! Curling up by a fireplace, making hot cocoa, and listening to holiday music are all things on my to-do list.  Tunes like Sleigh Ride and Rockin’ Around the Christmas Tree are age-old classics that never get old as the season comes and...

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Do’s & Don’ts: Mind Your Manners in Your Marketing

Do’s & Don’ts: Mind Your Manners in Your Marketing

Just like when you sit down at supper — you don’t start eating until everyone has sat down, received their order, or chew with your mouth open (a personal pet peeve of mine). In marketing and design, if you have good manners, not only will you show your audience respect, but you connect and attract more business. So when it comes to your marketing manners, here are a few dos and don’ts.

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Email Marketing: Writing Your Subject Lines to Increase Open Rates

Email Marketing: Writing Your Subject Lines to Increase Open Rates

At the end of October, I attended HubSpot’s virtual InBound Marketing Conference. One of my favorite sessions was by Jay Schwedelson from World Data, Email Myths Busted. Not only did I bust a gut laughing out loud in my home office, but I learned a thing or two about what’s going on in email marketing right now, what to avoid, and what’s working.  According to Jay, it’s like the Wild West in email marketing right now — anything goes. But this doesn’t mean you should hitch your wagon to every trend. Read on to find out what I learned.

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5 Things I’m Grateful for in 2021

5 Things I’m Grateful for in 2021

I was in the car the other day driving kids to and fro when my phone randomly picked Kacey Musgraves, Let It Snow, from the 16,747 songs in my iTunes library to play over the car stereo. As random as it was, it was the perfect fit for the moment. Not because the weather was cold and cozy, it was sunny and 72°F here in Colorado, but because I think we’re all looking forward to 2022.

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Why Your Business Needs a Website and Not Just a Facebook Page

Why Your Business Needs a Website and Not Just a Facebook Page

In this blog post, we discuss the many reasons why your business needs a website and not just a Facebook page. From owned vs. non-owned media to being able to control your branding to establishing credibility learn why a website is essential to your small business’ success.

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Got a design, inbound marketing, or product photography question?

I’m always on the lookout for content ideas and ways I can help you. Shoot me an email at sarah@themoonshinedesign.com, and we’ll be put on our list.

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