An Exploration into Design + Marketing.
Brands & Influencers Killing It on Instagram
Born on October 6, 2010, Instagram began as a photo-sharing app but has morphed and grown into a formable social media platform. Currently, it boasts up to one billion monthly active users and 25+ million business accounts. And according to HubSpot’s 2021 Instagram Report, it’s poised to earn a “projected USD 18 billion in ad revenue this year.”
Large and small companies are making it an integral part of their social media strategy to create brand engagement and grow their customer base.
But building a community of engaged followers and brand advocates is one of the hardest things you can do as a marketing team or brand manager. So it got me thinking — who am I following that’s killing it? And who inspires me?
Take Better Product Photography for Your Social Media Marketing
Has finding stock photos that resonate with your brand’s audience become a challenge? Or maybe the same old images you’ve been using for the last 10 years aren’t cutting it anymore. Either way, you’ve decided it’s time to freshen things up by either hiring a product photographer or setting up in your in-house studio. We’ve put together some of our best social media photography tips to help you level up your marketing and help you tell your brand’s story.
How to Design Your Packaging to Standout on the Shelf
How many times have you stood in the store aisle confused and wracking your brain to figure out what product to buy? You picked up one only to read it and then put it down. You picked up another, then put it down. Then finally, stood back to wonder which product was...
Why Should You Hire a Photographer?
Are you wondering if you should take the DIY method or hire a photographer? With smartphones producing high-quality images, everyone is a photographer nowadays. However, there are still circumstances when you should call in a pro. Below are eight reasons you should...
Photography 101: The Basics of Exposure
Today we’ll dive into the basics of exposure. Since knowing how to control the light is critical to great photography. And capturing the details of an image will save you time and energy when retouching. Not to mention, if you don’t have good exposure to begin with no matter what you do, you still may not be able to salvage an image.
How To Design a Landing Page for Consumer Goods and Manufacturing
Landing pages designed for consumer product goods and manufacturing contain lead forms that trade their visitors their contact information for something of value. For example, when you click on an ad and then “land” on a page asking you to fill out a form in exchange for something of value. Some great examples are a white paper on your product vs. the competition, a coupon code, or a free sample.
How to Design a Landing Page for Nonprofits
A landing page for nonprofits cuts out all the distractions by eliminating the navigation and competing links. It focuses the visitors’ attention to the call to action in front of them and increases the chances of converting them into a lead and thus more donations for your nonprofit.
How to Create a Buyer Persona for Your Business
As I've been getting started with my own business this year, it's become crystal clear one of the most critical steps to getting started with your marketing efforts is knowing your audience. What are their challenges and obstacles, what is working for them, and what...
Inbound Marketing Lessons I Learned from my Dad
Inbound Marketing Lessons I Learned from my Dad Whenever I hear the term "inbound marketing", I think of my dad. He was using the basic Inbound principles selling AAA insurance long before it became the buzz around the marketing world. And the more I look back,...
The Creative Process, How Does It Work?
How does the creative process work? Do ideas just float down from somewhere in the sky and you pluck them out? Believe it or not, there really is a method to the madness. Well, at least there is to my creative madness…here’s how it works for me.
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