Digital Design: Social Media
Sashco Log Homes Social Media
At Sashco I worked closely with a team of marketers and content creators to drive traffic to our social media profiles on Facebook, Twitter, and Instagram using the HubSpot CMS.
Managing a Social Media profile can be a full-time job and takes a team of content creators to make it relevant and interesting to its audience. At Sashco, we divided up our marketing segments into two main categories—Home Improvement and Log Homes. I was responsible for the copywriting and visuals for the Sashco Log Homes segment profiles. I worked in tandem with our brand manager to hone in on what to content to highlight each month and to create relevant content that connected with an audience of log homeowners and contractors. When writing copy my goal is to keep the tone conversational and a little bit quirky while positioning Sashco as their log home stain guide.