Email Marketing & Print Design
Hahn-Solo Consulting
Near the end of the pandemic, I attended a Women in Toys happy hour where I met Petrie (Hahn) and Iris (Solomon). There were only six of us, but being a big Star Wars fan, I fell in love with their company name.
They help consumer products take their business to the next level, specializing in the toy and gift space, and use their force powers to market other consumer products. I’ve been helping them reach their clients through email marketing in Constant Contact and designing sell sheets and other marketing collateral.
Email Marketing in Constant Contact
Every month, I collaborate with the team at Hahn Solo Consulting to create emails in Constant Contact that—
- Promote Special Pricing
- Announce New Products & Awards
- Tradeshow Events Coming Up
- Back to School Giveaways
- And More!
The Stats
For about 11.7K contacts, we have an open rate of 38% across all the different products and brands.
Catalog & Sales Sheets
If you’re in the business of selling products to retailers like Target, Amazon, Costco, and Whole Foods like Hahn-Solo Consulting, Sales sheets are a must. They equip your sales reps with a download or leave-behind piece that's easy to read, has all the product information, and a call to action on what the buyer should do next.
The Bababoo and Sok-It pages were part of a larger catalog distributed through a tradeshow. It's similar to a sales sheet since it’s targeted at retail buyers but includes a product description to highlight the features and benefits of the product.
Jack and Jewelz Holiday Email Marketing
The holidays are HUGE when it comes to consumer products. Marketing for consumer goods can begin months ahead of time so that the products reach the shelves or warehouse in time for the holiday rush. This is an example of one email we sent out to entice buyers to make a purchase for their stores. It included special pricing and highlighted the products.