Email & Direct Mail Marketing Campaign
Marshall Fire Marketing Campaign
Alpen High Performance Products is based in Louisville, CO, and manufactures high-performance windows for the passive house building industry. An email and direct marketing campaign targeted those helping to rebuild after the Marshall Fire in Superior and Louisville, Colorado.
The Marshall Fire
The Marshall Fire was a suburban fire that started on December 30, 2021, around 11:00 a.m. in Boulder County Colorado. The fire killed two people and is the most destructive fire in Colorado history when it comes to the number of buildings destroyed.
The photo and map are less than a mile away from our house. In disbelief, we watched from a nearby hill as the flames spread across neighborhoods where friends, teachers, and even our high school principal lived.
We never dreamt that something like this could happen in our own backyard.
Fast Forward to 2023
I was filling in as the Marketing Manager at Alpen High-Performance Products, a high-end window manufacturer and pioneer of quad- and triple-pane windows. You'll find their products in green building projects across the United States, from passive houses to the Empire State Building.
The Marshall Fire took place miles away from the Alpen facility in Louisville. They wanted to help their neighbors and friends build back better and more sustainable.
So, I was tasked with getting the word out about available rebates and how Alpen’s windows could help Marshall Fire victims rebuild.
The Marketing Campaign
This direct mail and email marketing campaign ran for 3 months, January 2023–March 2023.
It was targeted at architects, builders, and those who were helping the Marshall Fire victims rebuild their homes.
Email Marketing Campaign
Did you know that email marketing, when accompanied by direct mail, can give your marketing campaign an 18% boost? True fact.
Below is the email marketing campaign.
