MailChimp Email Marketing Campaign
Perma-R Product
Email Campaign
From January 2024 through May 30th, Perma-R and I partnered up to design monthly campaign emails for their roof, underlayment, and sheathing products.
We delivered emails to retailers and distributors for several of their building materials products—WaterShed, Flashing Tape, and a new product called PermaBrace.
Perma-R Metrics
(average for the campaign)
Average Open Rate: 54.5%
Average Click Rate: 11.9%
Average Bounce Rate: .3%
Manufacturing Industry Average
(according to MailChimp)
Average Open Rate: 29.08%
Average Click Rate: 2.83%
Average Bounce Rate: 1.11%
What We Did Right
Engaging Subject Lines
The high open rates suggest the subject lines were compelling and relevant to the audience.
Effective CTAs
The high click rates indicate the emails had clear and persuasive calls to action.
Visual & Text Balance
The campaigns met best practices for text and visuals, making the emails visually appealing and easy to read.
But What Do the Numbers Mean?
Perma-R Products’ product email campaigns significantly outperformed the industry averages overall.
Patterns in the Data
Open rates were nearly double the industry average. (54.5% vs 29.08%). The click rate was over 3x the industry average (11.9% ), suggesting highly engaging content and well-placed and strong CTAs. Bounce rates were lower since we cleaned the lists (.3%).
High Open Rates: All campaigns performed significantly better than the industry average in terms of open rates, indicating strong subject lines and audience interest.
Click Rates: The click rates are also much higher than the industry average, indicating effective email content and strong calls-to-action (CTAs).
Bounce Rates: The bounce rates are lower than the industry average, suggesting we're working with email list quality or outdated contact information.
