MailChimp Email Marketing Campaign
Perma-R Products
When trade shows were coming back in person, Perma-R was looking for a way to connect with customers and increase sales. Together, we built an email marketing campaign that delivered results.
Key Factors for Building a Successful Email Campaign
- Highly qualified leads on the list.
- Segmenting the lists into specific tradeshows.
- Personalized the messaging, i.e., “Thank You Orgill Team for Another Great Event”, and use the image taken at the tradeshow.
- Promotional pricing with a deadline.
- Content was short, sweet, and concise and had a clear call to action.
Similar emails were sent after other shows the Perma-R team attended. Their open rates ranged between 22.7% – 66.7%, and clicks varied greatly between 1.5% – 53.3%! But the Orgill email stats below were mind-blowing!
Orgill Thank You Email
Open Rate +75.1%
Clicks: 5.1%
Orgill Last Chance Email
Open Rate +71.0%
Clicks: 2.3%
