Email Marketing

Sashco Log Home Email Newsletter Design.

People get busy. Teams turn over. Sometimes you need someone to jump in and pitch in when work gets crazy.

Sashco’s Growing Pains

As Sashco, a Colorado based building materials manufacturer, grew, busy schedules and turnover made it hard to keep projects and marketing moving. They missed a stretch of monthly log home newsletters, but once Sarah Shaffer, PR, copywriter, and marketing extraordinaire, came back on board, the wheels started moving again.

Teaming Up

They needed someone to design responsive email templates and send them out during Sarah Shaffer’s onboarding, and they were also down a designer. They needed someone who could jump right in, take the initiative, and get it done, so I came in.

Behind the Design Thinking

Sarah and I worked together on the look and feel. I made the banners with Photoshop and Canva, and used templates in a supped-up version of Constant Contact that integrates with Salesforce. The emails are designed to be responsive across mobile, tablet, and desktop.

Segmented Email Marketing

There are two, one for each of their marketing segments: log home contractors and log home owners. They look similar, but the content is specialized to each segment so it’s relevant to the problems each faces and tailored to their interests.