A brochure-style website is like a digital brochure. It includes the same information as a brochure, like your services, how to contact you, product information, and a little bit of history about your company. Think high-level or a birds-eye view of your company and what you offer. The content should entice your audience to learn more about you and what you offer or to call for an estimate.
The image above is an example of a brochure-style website design from RI Log Home Restoration. This was NOT designed by Moonshine Design.
Brochure websites usually include just a few pages—
- Home
- About Us
- Services or Products
- Contact Us
What a Brochure Website Isn’t.
A brochure-style website isn’t overly complicated. It doesn’t sell products like an e-commerce site or include login portals or databases.
Is Brochure Website Right for Me?
Here are a few reasons you should choose a brochure website.
You’re on a Tight Budget
If you’re launching a product or business, a brochure site might be just what the doctor ordered. It allows you to establish a professional online presence and create credibility on a smaller budget.
You Don’t Need All the Bells & Whistles
You can get away with less if you aren’t selling a product or service online, like Carhart or Spotify. This might be a good fit if you don’t need advanced functionality, like a login portal or shopping carts. Contractors, freelancers, business consultants, interior designers, and architects would most likely be a good fit for a brochure website.
You’re Just Starting Your Business
If you’re launching a new product or business, you may want to start small. A brochure website can help you get the ball rolling, and you can scale as your business grows.
Be sure to have your end goals in mind, though. Research hosting, CMS (content management systems), and web platforms upfront so you don’t have to switch later. This will save you tons of time and money in the end. Platforms like SquareSpace or WordPress can grow your business when the time comes.
You’re Running a Marketing Campaign
For short-term marketing campaigns or promotions, a brochure site can act like a mini-website, helping direct users exactly where you want them to go. Websites like this can lead to higher conversion rates, which means more sales and leads for you.
Pro Tip: Use existing content, such as brochures and social media posts, to populate your website. Recycling content will help you save time and money.
The Cons of Brochure Websites
Brochure websites do have their drawbacks. They aren’t meant to sell products online, and the content can feel stale if you aren’t updating it or blogging regularly. Plus, they don’t have the best lead generation capabilities.
If you have your sights set on big business in the future, make sure you can scale your website to include more advanced features like e-commerce, lead generation, or automation.
The Short Story
If you don’t have a website and want to get one up and running, a well-designed brochure site can be an affordable and effective solution.
If you’re looking for inspiration for brochure website design, check out this list of beautiful brochure website examples from our friends at HubSpot.
Do you need help designing marketing that grabs your customers' attention and engages them?
Give us a holler and schedule a complimentary 30-minute Discovery call, we’d love to help you reach your customers and sell more products.