Happy (almost) 4th of July from my family to yours!
What are you doing this 4th of July? Traveling? Backyard barbecuing? Soaking in the bug spray and watching the fireworks? Send me an email and let me know.
We’re headed to the land of Great Faces and Great Places—South Dakota for a short break. I’m originally from Rapid, as we locals affectionately call it, and I have a lot of friends and family there still.
If you’re wondering what the heck there is to do there, you’re not alone. My Colorado cronies ask that a lot, so I put together a little Mini-SoDak Travel Guide.
In the meantime, in this installment of 5 Things to Share, you’ll find the answers to such questions as—
- Does AI Hurt My Search Engine Rankings?
- How Do You Measure Your Email Marketing?
- What Does Instagram’s Algorithm Like?
- How Can I Cut Plastic Out of My Laundry Packaging?
- How Can Play Prevent Burnout?
- What the heck is there to do in South Dakota?
Enjoy and have a safe and happy holiday!
#1 Does AI Hurt Your Search Engine Rankings?
The answer is yes and no. If you’re just blindly copying and pasting from ChatGPT straight into your website, the answer is likely yes. When using AI for content creation, be sure to involve a human expert as a buffer who does at least 50% of the heavy lifting. Follow Google’s E-E-A-T guidelines for best practices. (E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.)
#2 How Do You Measure Your Email Marketing Success?
So you’ve chosen an email marketing platform and you’re consistently sending out your email marketing. Now what? How do you know it’s working? Learn how from MailChimp you can gain insights use metrics to improve your email campaign performance.
#3 What Does Instagram’s Algorithm Like?
Social Media Examiner hits on the highlights shared at the beginning of June by Adam Mosseri, the head of Instagram. The big takeaway: they’re leaning into sharing behaviors with content, sends per reach, and rewarding more “healthy content”. Likes and watch times still matter but things are shifting. Get the scoop.
#4 How Can I Cut Plastic Out of My Laundry Packaging?
I’m a sucker for sustainable packaging, which is why I’m loving and can’t wait to try the new Tide Evo laundry tiles. After decades of research and development, these little beauties are hitting the market and promise to eliminate the need for plastic bottles. Now my only question is, does it come in unscented, too?
#5 How Can Play Help Prevent Burnout?
My friend Acey Holmes has played for a living for over 25 years, but even she has had to fight burnout. Rediscover how to get back your creative flow and reclaim your joy, creativity, and productivity with Acey.
I help build brands. I love partnering with folks across the building materials, nonprofit, and consumer goods industries—big or small. I aim to help you get the good word out about your products, services, and mission so you can grow.
