by Sarah Spoelstra | Oct 9, 2021 | Digital Marketing, Email Marketing, Graphic Design, How-to, Improve Engagement, Inbound Marketing
It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...
by Sarah Spoelstra | Oct 6, 2021 | Business, Digital Marketing, Facebook, Graphic Design, Inbound Marketing, Instagram, Marketing, Social Media, Web Design
As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...
by Sarah Spoelstra | Aug 29, 2021 | Graphic Design, Photography, Photoshop, The Creative Process
The Story Behind the Image Once I got all my credits transferred from Northwest College, I was about halfway to a degree, but I needed a few more credits. One of them being a photoshop class. I’d been using Photoshop since its 2.0 inception for the yearbook in...
by Sarah Spoelstra | Jul 27, 2021 | Graphic Design, Photography, Social Media
Has finding stock photos that resonate with your brand’s audience become a challenge? Or maybe the same old images you’ve been using for the last 10 years aren’t cutting it anymore. Either way, you’ve decided it’s time to freshen things...
by Sarah Spoelstra | May 26, 2021 | Graphic Design
How many times have you stood in the store aisle confused and wracking your brain to figure out what product to buy? You picked up one only to read it and then put it down. You picked up another, then put it down. Then finally, stood back to wonder which product was...
by Sarah Spoelstra | May 25, 2021 | Graphic Design
Are you wondering if you should take the DIY method or hire a photographer? With smartphones producing high-quality images, everyone is a photographer nowadays. However, there are still circumstances when you should call in a pro. Below are eight reasons you should...
by Sarah Spoelstra | Apr 22, 2021 | Consumer Product Goods, Graphic Design, Manufacturing, Marketing
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Landing pages...
by Sarah Spoelstra | Apr 18, 2021 | Graphic Design, Marketing, Web Design
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Or, in the...
