by Sarah Spoelstra | Apr 12, 2011 | Branding, Business, Graphic Design, Marketing
You’re serious about your business, so you should look like you are. And in a rough economy, it’s even more important to hold onto the market share you’ve worked so hard for over the years. So dig your heels in and brand your business like you mean...
by Sarah Spoelstra | Apr 11, 2011 | Branding, Graphic Design, Logos
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...
by Sarah Spoelstra | Feb 28, 2011 | Apps, Graphic Design, iPad, Productivity, Technology
I recently got an iPad, and have discovered a whole new world of fun with apps. Here’s a few of the favorites I’ve stumbled on, in no particular order. What’s yours? 1. Penultimate ($1.99) I bought a stylus for my iPad just because of this app. I...
by Sarah Spoelstra | Feb 3, 2011 | Branding, Graphic Design, Innovation, Product Development, The Creative Process
How does the creative process work? Do ideas just float down from somewhere in the sky and you pluck them out? Believe it or not, there really is a method to the madness. Well, at least there is to my creative madness…here’s how it works for me. Ingestion...
by Sarah Spoelstra | Jan 10, 2011 | Facebook, Graphic Design, How-to, Social Media
Have you ever became a friend with someone on Facebook to only later regret it and wish you could just un-friend them and slip away unnoitced? Or you don’t necessarily want your boss to know that you’ve been rockin’ it out at Pink Flyod concerts or...
by Sarah Spoelstra | Nov 9, 2010 | Branding, Business, Graphic Design, Social Media
Treat others as you want to be treated. Live by that rule in the Social Media sphere and apply a little common sense and you should be just fine. But just in case you need some specifics here’s a few little golden nuggets to guide you along the social media...
by Sarah Spoelstra | Aug 31, 2010 | Branding, Graphic Design, Packaging, Typography
Have you ever noticed a flash horror and disgust in your designer’s twinkling eye when you speak the phrase “Comic Sans”? Does your designer start sweating profusely, give you a sarcastic smirk, or start choking violently at the utterance of these...
by Sarah Spoelstra | Mar 8, 2010 | Graphic Design, Home Life, Mom, Stay-at-Home, WAHM, Work Life, Work-at-Home
One of the daily challenges I face working at home is balancing work and life. This is especially hard now that my husband and I work for the same company. Sometimes our pillow talk seems more like a brainstorming session rather than a wind down from the...
