How are you doing? I hope all finds you well.
This month I’ve been thinking a lot about branding—
- Why is branding important?
- How do you build brand loyalty?
- How do you find your brand’s voice?
- How do tell your brand story without saying a word?
- How do you design a brand that stands the test of time?
So when I came across this video from Jake Bruton from the Build Show I thought — bingo!
Jake is a builder who after years of experience learned that first impressions matter.
It’s the little things that add up—a clean job site, professional-looking business cards, and bringing your personality to your website. It all adds up to create a brand people trust.
#1 Don’t Make This Email Marketing Mistake
One mistake I keep seeing when it comes to email marketing is not designing the email to be mobile-friendly. Don’t get caught making this mistake. Read this article — Email Design Best Practices by MailChimp to see if you’re checking all the boxes before you hit send.
#2 Good Help is Hard to Find
A lot of people out there claim to know how to market on social media but fall short at producing results. This article by Sprout Social can help you determine if you need to hire someone in-house or a freelancer and what questions you should ask before you bring someone on.
#3 Reduce to Reuse Packaging
More mainstream CPG companies are looking at ways they can refill and reuse their packaging, like Unilever’s Dove deodorant and body wash products. This article from Packaging World looks at the evolution, advantages, and four different modes of packaging reuse.
#4 Home Depot in Roblox & FitChix
The Home Depot built a store inside Roblox that is hosting a virtual version of its popular Kids Workshop events. The Virtual Kids Workshops will run from March 1 through May 15, supported by in-store promotion at IRL Kids Workshops events.
Also worth sharing—Honest Egg Co. based in Australia developed pedometers to strap to their chickens and record their step counts to show exactly how much “free range” time their chics get
#5 For the Love of Branding—Designing Your Brand
Branding, like love, can seem elusive, mysterious, and full of ups and downs. But at its heart branding is about connecting with your audience, building a relationship, and nurturing your relationship.
It turns out that love and branding have a lot in common, and neither happens by accident. Learn how to design your brand for 2023 and beyond…
Do you have questions about design and marketing? Contact me and I’ll be happy to let you pick my brain.
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Owner. Graphic Designer. Marketer.