(720) 732-2145 sarah@themoonshinedesign.com
Moonshine Design
  • home
  • about
    • meet sarah
    • my creative partners
    • operating principles
    • getting started
  • services
  • work
  • contact us
  • blog
Select Page

What to Look for in a Good Logo Designer

by Sarah Spoelstra | May 12, 2023 | Branding, Logo & Identity Design | 0 comments

What to Look for in a Logo Designer, Two People Shaking Hands

Now that you know what makes a good logo. It’s time to find someone who’s done this a time or two before. When looking for a logo designer, here are a few things to consider:

Experience Matters

Don’t hire a cheap hussy to design your logo. Look for a designer who has experience and who knows what they’re doing. This won’t be their first rodeo. A web designer won’t know what makes a good logo since they typically work only in the digital space. Remember your logo will be applied everywhere— stickers, catalogs, email, websites, postcards, sales collateral, billboards, and maybe even packaging so find someone who will give you the most band for your buck,

Aesthetic & Style

As the kids say, these days, make sure your vibe meshes with their vibe. Your designer’s style should align with the vision you have for your brand. Is your brand high-end and fancy schmancy? Don’t hire someone with a cartoon style.

Partner Up!

A good designer is a partner. It should feel like a collaboration, not a dictatorship. They should ask questions like—

  1. What are your business goals and needs?
  2. What kind of personality do you want your brand logo to communicate? 
  3. What’s your budget?
  4. Who are your competitors?
  5. What’s the story behind your product or service?

Your design should also ask for feedback and give you suggestions throughout the entire design process. 

They’ve Got a Good Rep

Maybe you heard of your design from a friend or a friend of a friend. They should be professional, reliable, and have a good rep. You can ask for references from clients they’ve worked with before or check out online reviews like Google or their LinkedIn recommendations section.

Budget

A good designer will work with you on your budget, but keep in mind that a great logo is an investment in your company’s business and success. I tend to give different tiers of options when I know the client may not have the budget for what they need.

Maybe we create a wordmark only (or type only) logo or explore two concepts instead of three, or maybe they only get one round of revisions. We work together to get them a logo that can grow with their business and evolve without sacrificing quality.

The key takeaway is before you get started think about your business needs, then hire an experienced designer to design a logo that can help you build a brand that will resonate with your audience and grow with your business over time.



Share this:

  • Click to share on Pinterest (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to print (Opens in new window)

Trackbacks/Pingbacks

  1. What Makes a Great Logo Design? - Moonshine Design - […] The key takeaway is before you get started think about your business needs and your brand’s personality so your…
  2. 5 Things to Share: May 2023 Design & Marketing Tips - Moonshine Design - […] so much on the line, you should know what to look for in a designer to get a good…

Leave a Reply Cancel reply

Categories

Popular Posts

  • 5 Things to Share: May 2023 Design & Marketing Tips
  • Which Kind of Logo is Right for Your Business?
  • What Makes a Great Logo Design?
  • What’s the Difference Between an Elevator Pitch and a Tagline?
  • 5 Things to Share: March 2023

Let’s Connect

  • Facebook
  • Instagram
  • LinkedIn
© 2022 Moonshine Design. All rights reserved.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT