Now that you know what makes a good logo. It’s time to find someone who’s done this a time or two before. When looking for a logo designer, here are a few things to consider:
Experience Matters
Don’t hire a cheap hussy to design your logo. Look for a designer who has experience and who knows what they’re doing. This won’t be their first rodeo. A web designer won’t know what makes a good logo since they typically work only in the digital space. Remember your logo will be applied everywhere— stickers, catalogs, email, websites, postcards, sales collateral, billboards, and maybe even packaging so find someone who will give you the most band for your buck,
Aesthetic & Style
As the kids say, these days, make sure your vibe meshes with their vibe. Your designer’s style should align with the vision you have for your brand. Is your brand high-end and fancy schmancy? Don’t hire someone with a cartoon style.
Partner Up!
A good designer is a partner. It should feel like a collaboration, not a dictatorship. They should ask questions like—
- What are your business goals and needs?
- What kind of personality do you want your brand logo to communicate?
- What’s your budget?
- Who are your competitors?
- What’s the story behind your product or service?
Your design should also ask for feedback and give you suggestions throughout the entire design process.
They’ve Got a Good Rep
Maybe you heard of your design from a friend or a friend of a friend. They should be professional, reliable, and have a good rep. You can ask for references from clients they’ve worked with before or check out online reviews like Google or their LinkedIn recommendations section.
Budget
A good designer will work with you on your budget, but keep in mind that a great logo is an investment in your company’s business and success. I tend to give different tiers of options when I know the client may not have the budget for what they need.
Maybe we create a wordmark only (or type only) logo or explore two concepts instead of three, or maybe they only get one round of revisions. We work together to get them a logo that can grow with their business and evolve without sacrificing quality.
The key takeaway is before you get started think about your business needs, then hire an experienced designer to design a logo that can help you build a brand that will resonate with your audience and grow with your business over time.