by Sarah Spoelstra | 5 Things to Share Newsletter, Content Marketing, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Logo & Identity Design, Marketing, Packaging Design, Social Media Marketing, Web Design
Do you think we’re born lucky? Some folks seem like they’re born lucky, while others feel cursed from the start. We all have ups and downs and obstacles we have to overcome. But I’ve always believed we make our own luck through the choices we make. It turns out...
by Sarah Spoelstra | AI Marketing, Conferences, Consumer Product Goods, Creativity, Graphic Design, How Design Live 2024, Logo & Identity Design, Marketing, Packaging Design, Print Design
HOW Design was the premiere print magazine on creativity back in the day when I graduated from design school. I’d flip through its pages looking for inspiration from other designers and dreaming of the day my corporate job would send me to the How DesignLive...
by Sarah Spoelstra | 5 Things to Share Newsletter, Digital Marketing, Email Marketing, Graphic Design, Logo & Identity Design, Marketing, Social Media Marketing
Hi Friend, I’ve been listening to a lot of Taylor Swift lately. We were one of the lucky ones that scored tickets. It was completely by luck. (Please don’t hate me.) And no, I’m not selling the tickets. So why do I mention this? Love her, hate her,...
by Sarah Spoelstra | Branding, Graphic Design, Logo & Identity Design, Logo Design
Now that you know what makes a good logo. It’s time to find someone who’s done this a time or two before. When looking for a logo designer, here are a few things to consider: Experience Matters Don’t hire a cheap hussy to design your logo. Look for a designer who has...
by Sarah Spoelstra | Branding, Logo & Identity Design, Logo Design
Are you launching a new product or business? You know you need a logo but you aren’t sure where to start or what kind you need? Here are some different types of logos that might work for you. Wordmarks Wordmarks are built around your company name. Again, keep it...
by Sarah Spoelstra | Branding, Business, Graphic Design, Logo & Identity Design, Logo Design
Your logo is a visual symbol that identifies your brand. It clearly communicates who you are and what you do and tells the story of your brand’s values, personality, and purpose. It can help you stand out in a crowded market space and build brand recognition and...
by Sarah Spoelstra | Behind the Scenes, Branding, Consumer Product Goods, Cosemetics & Skin Care, Graphic Design, Household Chemicals, Logo & Identity Design, Packaging Design
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...