by Sarah Spoelstra | Apr 25, 2021 | Exposure, How-to, Photography, The Basics
When I went to college way back in the day, we took photos exposed onto film. (Film!? Right, I know. I’m as old as the hills!) As I reminisce about those days, I can still smell the sulfurous fumes wafting through the photography lab. While film has a special...
by Sarah Spoelstra | Apr 22, 2021 | Consumer Product Goods, Graphic Design, Manufacturing, Marketing
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Landing pages...
by Sarah Spoelstra | Apr 18, 2021 | Graphic Design, Marketing, Web Design
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Or, in the...
by Sarah Spoelstra | Mar 12, 2021 | Graphic Design
As I’ve been getting started with my own business this year, it’s become crystal clear one of the most critical steps to getting started with your marketing efforts is knowing your audience. What are their challenges and obstacles, what is working for...
by Sarah Spoelstra | Mar 11, 2021 | Branding, Marketing
Inbound Marketing Lessons I Learned from my Dad Whenever I hear the term “inbound marketing”, I think of my dad. He was using the basic Inbound principles selling AAA insurance long before it became the buzz around the marketing world. And the more...
