by Sarah Spoelstra | 5 Things to Share Newsletter, Content Marketing, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Logo & Identity Design, Marketing, Packaging Design, Social Media Marketing, Web Design
Do you think we’re born lucky? Some folks seem like they’re born lucky, while others feel cursed from the start. We all have ups and downs and obstacles we have to overcome. But I’ve always believed we make our own luck through the choices we make. It turns out...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Buyer Persona, Consumer Product Goods, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Packaging Design, Web Design
Hello Partner, When was the last time you cried in front of someone? It seems like a pretty forward question, doesn’t it? I know I cringe a little when I hear it. I just finished reading Charles Duhigg’s book Supercommunicators. In it, Duhigg argues that we should ask...
by Sarah Spoelstra | Log Homes, Web Design
Are you a log home restoration contractor going out on your own? Or maybe your website needs a refresh and isn’t up to snuff anymore. Whether you’re going the route of a one-page brochure style website or a full-on website with a multi-page website with services...
by Sarah Spoelstra | Log Homes, Photography, Social Media Marketing
If you’re a log home restoration contractor or log home finisher, you know before-and-after photos are a great way to showcase your skills and expertise at a glance. Here are eight tips to help you take better before and after photos of your buildings and projects...
by Sarah Spoelstra | Branding, Content Marketing, Log Homes, Marketing, Nonprofits, Web Design
I was recently a fly on the wall of a Zoom call between a client of mine and their SEO expert. Their website design is gorgeous, but the problem is that it’s underperforming. Their search engine rankings are falling, and they aren’t getting as many lead conversions as...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Consumer Product Goods, Creativity, Digital Marketing, Email Marketing, Graphic Design, Log Homes, Marketing, Packaging Design, Print Design, Social Media Marketing, Web Design
Feeling overwhelmed by work and neglecting your marketing? You may have fallen into the “Bisy Backson” trap. Believe me I’ve been there too. If you haven’t seen the 2011 movie Winnie-the-Pooh, let me explain. Pooh is looking for his friend Christopher...
