by Sarah Spoelstra | 5 Things to Share Newsletter, Email Marketing, Inbound Marketing, Instagram Marketing, Marketing, Nonprofits, Print Design
How are you, Friend? Busy most likely, especially if you’re a business owner, marketing executive, or log home contractor. Have you noticed busy seems to be the default these days? I just finished reading Make Time, How to Focus on What Matters Everyday by former...
by Sarah Spoelstra | Branding, Content Marketing, Log Homes, Marketing, Nonprofits, Web Design
I was recently a fly on the wall of a Zoom call between a client of mine and their SEO expert. Their website design is gorgeous, but the problem is that it’s underperforming. Their search engine rankings are falling, and they aren’t getting as many lead conversions as...
by Sarah Spoelstra | Cosemetics & Skin Care, Household Chemicals, Log Homes, Manufacturing, Nonprofits, Web Design
Your website is like a brochure for your business. In today’s world, an online presence builds credibility and shows you’re professional. It needs to be up-to-date, easy to use, and engaging. If your website shows the following signs of wear and tear, it...
by Sarah Spoelstra | Marketing, Nonprofits
My kids entered the public school system in 2013, and as a way to get involved, I joined the PTA. I took on various roles during my time there — restaurant coordinator, communications team lead, membership coordinator, social media manager, cash donor, and now the...
by Sarah Spoelstra | Graphic Design, Marketing, Nonprofits, Web Design
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Or, in the...
