5 Things to Share: April 2025

Dear Partner,

How are you doing?

Change seems to be in the air in Colorado, whether it’s news about tariffs from my friends in the toy industry, my 80-something old neighbors downsizing and moving to a ranch house, the lilacs blooming in the backyard, or the fact that there are only 17 days left of school and my oldest is sneaking up on her senior year (when did that happen?!).

But life doesn’t just change overnight. It happens bit by bit.

It’s the same in marketing: small changes and tweaks, like fine-tuning your website’s CTA, starting a daily habit of engaging on LinkedIn, or following best practices for links in your email marketing.

Those little moves add up to something big changes over time. So, keep taking those small steps, and you’ll see the big results before you know it.

This month’s 5 Things to Share rounds up small but mighty ways to keep your marketing growing strong. So, grab a cup of coffee (or heck, a sweet tea if that’s more your style) — and let’s dig in.

#1 Do Too Many Links Hurt Your Email Marketing Sender Score?

If you use common sense, practice safe link and best practices outlined in this Rebrandly article then you’re likely fine. It also outlines steps you can take to ensure your email links are safe and won’t negatively impact your open rate.

#2 As the Social Media World Turns…

This month, as the world turns for social media—

• Facebook Brings the Magic of Friends Back, with a friends feed
• Instagram Launches Edits, a new video creation app designed for creators
• Andrew Hutchinson asks—Does Generative AI Content Have a Place in Social Media? Let me know what you think, here.

#3 Moonpie Lands on Billboards

I’ve recently been designing a billboard for a client. While looking for inspiration, I ran across this Moonpie Billboard. Using a NASA-grade camera for its textured images it’s a stellar example of what makes a successful billboard design.

#4  Building Effective CTAs for Your Website

Clear, concise, and converting websites don’t make their audience to guess what you want them to do next. Learn how a well-crafted CTA can transform passive browsers into active leads and loyal customers.

#5 Fake Chicken Feels the Burn of AI

A recent ad by Kentucky Fried Chicken fired up some folks and started a debate on what’s ethical when it comes to AI. The ad got praise until director Joris Noordenbos called it out for containing replicas of real shots he filmed years ago for KFC. The similarities are uncanny, see for yourself.

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