by Sarah Spoelstra | Jan 16, 2022 | Branding, Consumer Product Goods, Graphic Design, How-to, Typography, Web Design
When it comes to website design, it’s easy to get carried away with how it looks. Does that button look good? Maybe I should round the corners? Should I make the hamburger menu white, perhaps it should be blue? What if I put a carousel gallery there? Or, I really like...
by Sarah Spoelstra | Jan 5, 2022 | Business, Creativity, Digital Marketing, Graphic Design, Inbound Marketing, Marketing, Packaging Design
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
by Sarah Spoelstra | Dec 14, 2021 | Branding, Consumer Product Design, Creativity, Digital Marketing, Email Marketing, For Fun, Graphic Design, Packaging Design
Welcome to the inaugural edition of 5 Things to Share. It was inspired by the desire to shorten the monthly newsletter while still sharing news, trends, interesting bits and pieces, and tips in marketing, design, and photography with you. So here are 5 things worth...
by Sarah Spoelstra | Nov 17, 2021 | Digital Marketing, Email Marketing, Inbound Marketing, Marketing
Just like when you sit down at supper — you don’t start eating until everyone has sat down, received their order, or chew with your mouth open (a personal pet peeve of mine). In marketing and design, if you have good manners, not only will you show your audience...
by Sarah Spoelstra | Nov 17, 2021 | Email Marketing
Notes from HubSpot’s Virtual Inbound Marketing Conference: Email Myths Busted by Jay Schwedelson At the end of October, I attended HubSpot’s virtual InBound Marketing Conference. One of my favorite sessions was by Jay Schwedelson from World Data,...
by Sarah Spoelstra | Oct 9, 2021 | Digital Marketing, Email Marketing, Graphic Design, How-to, Improve Engagement, Inbound Marketing
It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...
by Sarah Spoelstra | Oct 6, 2021 | Business, Digital Marketing, Facebook, Graphic Design, Inbound Marketing, Instagram, Marketing, Social Media, Web Design
As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...
by Sarah Spoelstra | Aug 29, 2021 | Marketing, Nonprofits, Social Media
My kids entered the public school system in 2013, and as a way to get involved, I joined the PTA. I took on various roles during my time there — restaurant coordinator, communications team lead, membership coordinator, social media manager, cash donor, and now the...
