by Sarah Spoelstra | Aug 29, 2021 | Marketing, Nonprofits, Social Media
My kids entered the public school system in 2013, and as a way to get involved, I joined the PTA. I took on various roles during my time there — restaurant coordinator, communications team lead, membership coordinator, social media manager, cash donor, and now the...
by Sarah Spoelstra | Jul 28, 2021 | Branding, Business, Instagram, Marketing, Social Media
Born on October 6, 2010, Instagram began as a photo-sharing app but has morphed and grown into a formable social media platform. Currently, it boasts up to one billion monthly active users and 25+ million business accounts. And according to HubSpot’s 2021...
by Sarah Spoelstra | Apr 22, 2021 | Consumer Product Goods, Graphic Design, Manufacturing, Marketing
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Landing pages...
by Sarah Spoelstra | Apr 18, 2021 | Graphic Design, Marketing, Web Design
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Or, in the...
by Sarah Spoelstra | Mar 11, 2021 | Branding, Marketing
Inbound Marketing Lessons I Learned from my Dad Whenever I hear the term “inbound marketing”, I think of my dad. He was using the basic Inbound principles selling AAA insurance long before it became the buzz around the marketing world. And the more...
by Sarah Spoelstra | Apr 12, 2011 | Branding, Business, Graphic Design, Marketing
You’re serious about your business, so you should look like you are. And in a rough economy, it’s even more important to hold onto the market share you’ve worked so hard for over the years. So dig your heels in and brand your business like you mean...
