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The Ultimate Guide to Email Marketing

The Ultimate Guide to Email Marketing

by Sarah Spoelstra | Feb 26, 2022 | Digital Marketing, Email Marketing

Ever wonder if you’re getting the most out of your email marketing? Or if you could do it better? Or maybe you’re not sure where to even start when it comes to email marketing. I’ve put together the golden rules and best practices of email marketing to help you engage...
5 Things to Share: February 2022

5 Things to Share: February 2022

by Sarah Spoelstra | Feb 24, 2022 | Creativity, Email Marketing, Graphic Design, Packaging Design

Happy Super Bowl Weekend! Who are you rooting for? I’m a Bronco’s and Vikings fan. Since, by default, you were one or the other if you grew up in South Dakota with no home team like I did. And since neither of those teams is in the Super Bowl, I’m there for the...
January 2022: 5 Things to Share

January 2022: 5 Things to Share

by Sarah Spoelstra | Jan 5, 2022 | Business, Creativity, Digital Marketing, Graphic Design, Inbound Marketing, Marketing, Packaging Design

Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
Introducing 5 Things to Share

Introducing 5 Things to Share

by Sarah Spoelstra | Dec 14, 2021 | Branding, Consumer Product Goods, Creativity, Digital Marketing, Email Marketing, Graphic Design, Packaging Design

Welcome to the inaugural edition of 5 Things to Share. It was inspired by the desire to shorten the monthly newsletter while still sharing news, trends, interesting bits and pieces, and tips in marketing, design, and photography with you. So here are 5 things worth...
Do’s & Don’ts: Mind Your Manners in Your Marketing

Do’s & Don’ts: Mind Your Manners in Your Marketing

by Sarah Spoelstra | Nov 17, 2021 | Digital Marketing, Email Marketing, Inbound Marketing, Marketing

Just like when you sit down at supper — you don’t start eating until everyone has sat down, received their order, or chew with your mouth open (a personal pet peeve of mine). In marketing and design, if you have good manners, not only will you show your audience...
Email Marketing: Writing Your Subject Lines to Increase Open Rates

Email Marketing: Writing Your Subject Lines to Increase Open Rates

by Sarah Spoelstra | Nov 17, 2021 | Email Marketing

Notes from HubSpot’s Virtual Inbound Marketing Conference: Email Myths Busted by Jay Schwedelson At the end of October, I attended HubSpot’s virtual InBound Marketing Conference. One of my favorite sessions was by Jay Schwedelson from World Data,...
Do Spooky Unsubscribes & Low Email Engagement Haunt You?

Do Spooky Unsubscribes & Low Email Engagement Haunt You?

by Sarah Spoelstra | Oct 9, 2021 | Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing

It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...
Why Your Business Needs a Website and Not Just a Facebook Page

Why Your Business Needs a Website and Not Just a Facebook Page

by Sarah Spoelstra | Oct 6, 2021 | Business, Digital Marketing, Facebook, Graphic Design, Inbound Marketing, Instagram, Marketing, Social Media, Web Design

As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...
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