by Sarah Spoelstra | Graphic Design
Howdy Partner, How’s your summer going? I got a crazy hair up my arse and decided to go back to school. (Who does that during the summer and why?!) I have two associates degrees but when my oldest was born I was about half way to another AAS in website design....
by Sarah Spoelstra | 5 Things to Share Newsletter, Content Marketing, Creativity, Email Marketing, Graphic Design, Marketing, Social Media Marketing, Web Design
Dear Partner, How are you doing? Change seems to be in the air in Colorado, whether it’s news about tariffs from my friends in the toy industry, my 80-something old neighbors downsizing and moving to a ranch house, the lilacs blooming in the backyard, or the fact that...
by Sarah Spoelstra | Business, Content Marketing, Graphic Design, Marketing
Clear and concise websites where users don’t have to guess what you want them to do next drive more sales and create more leads. That’s where Calls to Action (CTAs) come into play. A well-crafted CTA can transform passive browsers into active leads and loyal...
by Sarah Spoelstra | 5 Things to Share Newsletter, Content Marketing, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Logo & Identity Design, Marketing, Packaging Design, Social Media Marketing, Web Design
Do you think we’re born lucky? Some folks seem like they’re born lucky, while others feel cursed from the start. We all have ups and downs and obstacles we have to overcome. But I’ve always believed we make our own luck through the choices we make. It turns out...
by Sarah Spoelstra | Business, Content Marketing, Graphic Design, Marketing
Let’s face it—asking for testimonials can feel a bit like an awkward blind date. But a solid testimonial can build trust, add credibility, and show future clients and customers what it’s like to work with you or the product quality they’re buying. Avoid the awkward...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Buyer Persona, Consumer Product Goods, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Packaging Design, Web Design
Hello Partner, When was the last time you cried in front of someone? It seems like a pretty forward question, doesn’t it? I know I cringe a little when I hear it. I just finished reading Charles Duhigg’s book Supercommunicators. In it, Duhigg argues that we should ask...
by Sarah Spoelstra | Buyer Persona, Content Marketing, Web Design
Potential clients are looking for quality workmanship and someone they can trust to preserve and restore their dream homes. Authentic website content builds trust and credibility with your audience and translates into more business. But what does “authentic content”...
by Sarah Spoelstra | 5 Things to Share Newsletter, Graphic Design
Happy New Year Partner! How’s your year going so far? January is Creativity month and I just finished up the book “I Am Brian Wilson.” It’s a fascinating look at Wilson’s life and struggles with mental health. It also gives us a peek into his...