Dear Friend, I’m sure your inbox is feeling a bit overstuffed after Thanksgiving. From Black Friday to Cyber Monday and Giving Tuesday, the emails just keep piling up. Instead of stuffing your inbox with more sales emails, I want to take a moment to...
Hey Friend! I just watched Lego’s short film about the power of play. Did you know on average, children are spending just 2% of their week (about seven hours) engaging in free play. Uff. I grew up GenX, so free play was a way of life, not just a pastime. We...
Repurposing your content is the equivalent of taking an antique table, refinishing it, and finding it a new purpose or place in your home. Repurposing your content can save money, create brand awareness, and give old and tired content a new life and purpose. Here’s...
Hi Design & Marketing Friends! If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing? “Excellence is boring.” You’re probably thinking to...
Hi Design & Marketing Friends! My family and I have been binge-watching the History Channel show “Alone” lately on Hulu. If you haven’t seen it — the premise is that 10 people get dropped off in the middle of nowhere with 10 items of their...
Your logo is a visual symbol that identifies your brand. It clearly communicates who you are and what you do and tells the story of your brand’s values, personality, and purpose. It can help you stand out in a crowded market space and build brand recognition and...
I was in a co-working group the other day, and the question came up: What’s the difference between a tagline and an elevator pitch? What a great question! Plus, I’d already written this content as originally part of my Brand Love blog post but cut it...
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
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