by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Buyer Persona, Consumer Product Goods, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Packaging Design, Web Design
Hello Partner, When was the last time you cried in front of someone? It seems like a pretty forward question, doesn’t it? I know I cringe a little when I hear it. I just finished reading Charles Duhigg’s book Supercommunicators. In it, Duhigg argues that we should ask...
by Sarah Spoelstra | Buyer Persona, Content Marketing, Web Design
Potential clients are looking for quality workmanship and someone they can trust to preserve and restore their dream homes. Authentic website content builds trust and credibility with your audience and translates into more business. But what does “authentic content”...
by Sarah Spoelstra | Buyer Persona, Social Media Marketing
It seems like everyone these days is on social media. The pressure to post and be everywhere is real. Should you be on Facebook, Twitter, or Instagram? What about TikTok? Or have you heard of BeReal yet? But isn’t Twitter on its way out, and now it’s all about...