by Sarah Spoelstra | 5 Things to Share Newsletter, Content Marketing, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Logo & Identity Design, Marketing, Packaging Design, Social Media Marketing, Web Design
Do you think we’re born lucky? Some folks seem like they’re born lucky, while others feel cursed from the start. We all have ups and downs and obstacles we have to overcome. But I’ve always believed we make our own luck through the choices we make. It turns out...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Buyer Persona, Consumer Product Goods, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Packaging Design, Web Design
Hello Partner, When was the last time you cried in front of someone? It seems like a pretty forward question, doesn’t it? I know I cringe a little when I hear it. I just finished reading Charles Duhigg’s book Supercommunicators. In it, Duhigg argues that we should ask...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Creativity, Email Marketing, Graphic Design, How-to, Packaging Design, Print Design, Social Media Marketing, Web Design
Happy Thanksgiving, Folks! What are your favorite memories of Thanksgiving? Some of my favorite Thanksgiving celebrations were spent at our family’s cabin in the Black Hills. Mom would cook up a turkey, Grandma baked fresh strawberry rhubarb pie, and I’d...
by Sarah Spoelstra | AI Marketing, Conferences, Consumer Product Goods, Creativity, Graphic Design, How Design Live 2024, Logo & Identity Design, Marketing, Packaging Design, Print Design
HOW Design was the premiere print magazine on creativity back in the day when I graduated from design school. I’d flip through its pages looking for inspiration from other designers and dreaming of the day my corporate job would send me to the How DesignLive...
by Sarah Spoelstra | 5 Things to Share Newsletter, Consumer Product Goods, Content Marketing, Email Marketing, Graphic Design, Packaging Design, Print Design, Social Media Marketing
Happy Friday! How’s your day going? I don’t know about you, but I want to do all the marketing—email, social media, video, postcards, you name it—for my business. You have to keep the pipeline full, right? My eyes are definitely bigger than my stomach,...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Consumer Product Goods, Creativity, Digital Marketing, Email Marketing, Graphic Design, Log Homes, Marketing, Packaging Design, Print Design, Social Media Marketing, Web Design
Feeling overwhelmed by work and neglecting your marketing? You may have fallen into the “Bisy Backson” trap. Believe me I’ve been there too. If you haven’t seen the 2011 movie Winnie-the-Pooh, let me explain. Pooh is looking for his friend Christopher...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Consumer Product Goods, Creativity, Digital Marketing, Email Marketing, Graphic Design, Log Homes, Marketing, Packaging Design, Social Media Marketing
How are you doing? While on spring break this week, I was cleaning out the furnace room. We use it as an extra pantry and store a backlog of food down there. As I was throwing away some of the expired food and taking stock of what we needed to use up, out of the...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Email Marketing, Facebook, Graphic Design, Instagram Marketing, LinkedIn Marketing, Marketing, Packaging Design, Social Media Marketing
Greetings and Salutations! I have a confession to make. I’m a Star Wars and book nerd, which led me down this wormhole… I recently came across this quote from Heir to the Empire by Timothy Zahn after downloading the Readwise app (more on that later.) “The place...