Hi Design & Marketing Friends! If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing? “Excellence is boring.” You’re probably thinking to...
Hi Design & Marketing Friends! My family and I have been binge-watching the History Channel show “Alone” lately on Hulu. If you haven’t seen it — the premise is that 10 people get dropped off in the middle of nowhere with 10 items of their...
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
Just like when you sit down at supper — you don’t start eating until everyone has sat down, received their order, or chew with your mouth open (a personal pet peeve of mine). In marketing and design, if you have good manners, not only will you show your audience...
It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...
As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...
Inbound Marketing Lessons I Learned from my Dad Whenever I hear the term “inbound marketing”, I think of my dad. He was using the basic Inbound principles selling AAA insurance long before it became the buzz around the marketing world. And the more...
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