by Sarah Spoelstra | 5 Things to Share Newsletter, Email Marketing, Inbound Marketing, Instagram Marketing, Marketing, Nonprofits, Print Design
How are you, Friend? Busy most likely, especially if you’re a business owner, marketing executive, or log home contractor. Have you noticed busy seems to be the default these days? I just finished reading Make Time, How to Focus on What Matters Everyday by former...
by Sarah Spoelstra | 5 Things to Share Newsletter, Behind the Scenes, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing
Hi Design & Marketing Friends! If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing? “Excellence is boring.” You’re probably thinking to...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing
Hi Design & Marketing Friends! My family and I have been binge-watching the History Channel show “Alone” lately on Hulu. If you haven’t seen it — the premise is that 10 people get dropped off in the middle of nowhere with 10 items of their...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Graphic Design, Inbound Marketing, Marketing, Packaging Design
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
by Sarah Spoelstra | Digital Marketing, Email Marketing, Inbound Marketing, Marketing
Just like when you sit down at supper — you don’t start eating until everyone has sat down, received their order, or chew with your mouth open (a personal pet peeve of mine). In marketing and design, if you have good manners, not only will you show your audience...
by Sarah Spoelstra | Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing
It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...
by Sarah Spoelstra | Business, Digital Marketing, Facebook, Graphic Design, Inbound Marketing, Marketing, Web Design
As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...
by Sarah Spoelstra | Branding, Business, Inbound Marketing, Marketing
Whenever I hear the term “inbound marketing”, I think of my dad. He was applying the basic Inbound principles to sell AAA insurance long before they became the buzz around the marketing world. And the more I look back, the more brilliant I think he was in...