Hi Design & Marketing Friends!
If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing?
“Excellence is boring.” You’re probably thinking to yourself, “What the heck?!”
I heard this phrase on Jon Acuff’s podcast All It Takes is Goal earlier in July, and it keeps popping up in my head because it’s so true.
Let me explain.
Being consistent takes a lot of work. Whether losing those LBS or building a business, it takes small incremental steps to reach your goal. The everyday grind isn’t sexy. Making the right choices isn’t glamorous or Instagram or Threads worthy. You set small goals, check them off the list, and eventually get to that big hairy audacious goal.
Marketing isn’t much different.
An old marketing saying is, “If you’re tired of hearing your message, you’re probably doing something right.”
This is because you’re repeating your message. You need to give your audience multiple opportunities to hear it. You need to say it over and over again so they connect you with your product or service. It isn’t rocket science, but what’s hard is staying at it.
It gets boring.
We get distracted by the next shiny object, but branding your business is a long-term game. It’s okay to be flexible, but if you see that squirrel and run after it, then you lose the momentum you were starting to build. You’ve got to stick with it. It’s about endurance and focus.
What do you think?
#2 Are You Thinking of Launching a New Website?
If you’re thinking of launching a new website, check out What Makes a Good Product Website.
It’s geared toward products, but here’s a secret, there’s a tip in there for you whether you’re an architect, log contractor, or a manufacturer. For starters, ask yourself, what is the goal of my website?
#3 Need More Leads?
Try email marketing. It’s still one of the best ways to reach your audience. Here are a few proven tactics to generate more leads and customers.
#4 Compostable vs. Biodegradable
I saw a stat the other day that made me curious— 49% of survey respondents don’t know the difference between “biodegrade” and “compostable.”
So I did some digging (pun intended) and found this article by Keeo, an Australian eco-packaging company. (Don’t have time to read the report? Read the short version below.)
The short version: Biodegradable packaging isn’t always compostable and will leave some materials behind, but all compostable packaging is biodegradable, leaves no trace behind, and turns into good dirt.
#5 Clean ‘N Seal Brochure
Need your Minnesota log home restored? Check out my friends in Brainerd, MN, Clean’ N Seal. Initially into the paver and concrete restoration, they wanted let their customers know that they’re in the business of restoring log homes too.
They already had a strong brand and website, so I took some inspiration from there, wrote some copy, and blended it with their existing branding to create a piece they can market to existing and new customers.