by Sarah Spoelstra | Behind the Scenes, Creativity, How-to
What do cookies and content have in common? Sometimes, you have to do something a little different to stand out. Usually, everyone brings chocolate, fudge, or peppermint cookies to the cookie swaps. I love chocolate, but I actually get a little tired of it this time...
by Sarah Spoelstra | 5 Things to Share Newsletter, Behind the Scenes, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing
Hi Design & Marketing Friends! If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing? “Excellence is boring.” You’re probably thinking to...
by Sarah Spoelstra | Behind the Scenes, Branding, Consumer Product Goods, Cosemetics & Skin Care, Graphic Design, Household Chemicals, Logo & Identity Design, Packaging Design
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...