by Sarah Spoelstra | Business, Content Marketing, Graphic Design, Marketing
Let’s face it—asking for testimonials can feel a bit like an awkward blind date. But a solid testimonial can build trust, add credibility, and show future clients and customers what it’s like to work with you or the product quality they’re buying. Avoid the awkward...
by Sarah Spoelstra | Branding, Email Marketing, Social Media Marketing
Are We Born Lucky? Some folks seem like they’re born lucky, while others feel cursed. I’ve always thought we make our own luck through the choices we make. It turns out there’s science to back that up. According to Richard Wiseman’s book “The Luck Factor”,...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Buyer Persona, Consumer Product Goods, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Packaging Design, Web Design
Hello Partner, When was the last time you cried in front of someone? It seems like a pretty forward question, doesn’t it? I know I cringe a little when I hear it. I just finished reading Charles Duhigg’s book Supercommunicators. In it, Duhigg argues that we should ask...
by Sarah Spoelstra | Email Marketing
Nurturing your audience is all about building and maintaining relationships. Your customers may not be ready to buy just yet, and that’s okay. You want them to think of you in their time of need. So when they are ready, they think of you first. This is where an email...
by Sarah Spoelstra | Buyer Persona, Content Marketing, Web Design
Potential clients are looking for quality workmanship and someone they can trust to preserve and restore their dream homes. Authentic website content builds trust and credibility with your audience and translates into more business. But what does “authentic content”...