by Sarah Spoelstra | AI Marketing, Content Marketing, Creativity, Marketing, Web Design
Well, hello there. Artificial Intelligence (AI) has emerged as a powerful force evolving at the speed of light. As creatives, AI tools promise to help us be more efficient, sort through research, brainstorm ideas, and more. But sometimes, I wonder if AI walks a more...
by Sarah Spoelstra | Graphic Design, Web Design
In our world of drag-and-drop web design, almost anyone can build a website these days. Heck, you may even have a tech-savvy nephew who says he can build you a site for a few hundred dollars or for free. Designing and building a website is a multi-step process....
by Sarah Spoelstra | Log Homes, Web Design
Your website is the first place potential clients go to learn more about your business. A well-designed website gives you credibility and legitimacy and shows you’re professional and reliable. Building a website that speaks to your customers in your voice while you’re...
by Sarah Spoelstra | Cosemetics & Skin Care, Household Chemicals, Log Homes, Manufacturing, Nonprofits, Web Design
Your website is like a brochure for your business. In today’s world, an online presence builds credibility and shows you’re professional. It needs to be up-to-date, easy to use, and engaging. If your website shows the following signs of wear and tear, it...
by Sarah Spoelstra | Branding, Graphic Design, How-to, Typography, Web Design
When it comes to website design, it’s easy to get carried away with how it looks. Does that button look good? Maybe I should round the corners? Should I make the hamburger menu white, perhaps it should be blue? What if I put a carousel gallery there? Or, I really like...
by Sarah Spoelstra | Business, Digital Marketing, Facebook, Graphic Design, Inbound Marketing, Marketing, Web Design
As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...
by Sarah Spoelstra | Graphic Design, Marketing, Nonprofits, Web Design
What is a landing page? According to HubSpot, a landing page’s “purpose is to encourage you to convert to a lead or customer. ” There are several kinds of landing pages, but regardless the goal is always the same — generate more leads. Or, in the...