5 Things to Share: April 2024

 Feeling overwhelmed by work and neglecting your marketing? You may have fallen into the “Bisy Backson” trap. Believe me I've been there too. 

If you haven't seen the 2011 movie Winnie-the-Pooh, let me explain. 

Pooh is looking for his friend Christopher Robin when he spots a note that reads, “Gon out, Bisy Backson, C.R.” Confused he asks Owl for advice.

Owl misinterprets the note and declares, “His dear friend Christopher Robin has been captured by a creature called the Backson, but “worst of all, the Backson is very busy.”

Being busy is great—it usually means your business is thriving.

But neglecting your marketing (or stopping completely) during these times can lead to a loss of momentum and visibility. Your customers start wondering where you've gone, or worse, forget about you when they need you. 

Don’t disappear from your customer's view. Keep marketing so when they need you, they come calling.

#1 Seven Phases of a Website Design & Build

5 MIN READ

Designing and building a website is a multi-step process. Successful websites blend creativity, technical skills, and strategic planning and can be customized to fit your needs and budget, just like building a house. Know what you can expect on your next website design and build project.

#2 How to Measure Your Email Marketing Success

Marketing is a long-term game. How do you know if your email marketing is working? MailChimp discusses the different key performance indicators (KPIs in marketing jargon) that you can use to help determine whether your time, energy, and money are being well spent.

#3 Log & Timber Solutions Social Media Marketing

I've been working with Log and Timber Solutions now for a few months on social media, and we've seen some astounding results. Click here to see how we're building a community of engaged followers and gaining more business.

#4 Sustainable Packaging: Single Use to Reusable

Mishel Wong founded Bopaq, a startup specializing in reusable food and beverage packaging. She was inspired during the pandemic when the need for single-use packaging surged. The company also implemented an app-based reward system to encourage customers to return containers.

#5 Escaping the Hustle

Joesph Hughes, in his recent Nailed It! podcast episode, 205 Escape the Hustle, shares his tips on stepping back from the hustle of being in your business to working on your business. He touts the importance of creating authentic content in the age of AI to stand out and content with customers.

💔 Is the Honeymoon Over? 💔

This month I've noticed an increasing number of articles about AI's pitfalls and limitations. What do you think? Is the honeymoon over for AI?  Reply to this email and give me your 2¢.

Lego Says It's Use of AI Images a Mistake

Lego posted a series of AI-generated images to the Ninjago section of its website, drawing criticism from fans and one of the Lego sub-brand's creators.

Dove Pledges Not to Use AI

Dove has pledged to not use AI to represent women in its advertising and communications as part of its long-running Real Beauty platform, according to a news release.

IBM shows the dangers of marketers using ‘fishy’ generative AI

IBM’s latest campaign, “Trust What You Create,” demonstrates some of the many ways that generative artificial intelligence (AI) can go wrong.

4-Reasons Amy’s Not Using AI in Images