Do you think we're born lucky?
Some folks seem like they’re born lucky, while others feel cursed from the start. We all have ups and downs and obstacles we have to overcome. But I’ve always believed we make our own luck through the choices we make.
It turns out there’s science to back that up.
According to Richard Wiseman’s book “The Luck Factor,” making your own luck consists of four factors:
- Maximizing Your Chances for Opportunities
- Listening to Your Gut
- Playing the Glad Game: Expect Good Things to Happen
- Turning Bad Luck Into Good Luck
Making your own luck also applies to your marketing. In our latest blog post, we explore how to make your own luck and boost opportunities for your business.
Plus in this newsletter you'll find other ways you can stack the deck in your favor—
- Building a Content Map
- Making the Most of Your Social Media Profiles
- Collecting Testimonials Without the Awkwardness
- Inside Sunshine: Happy Home Organization
- Harrison Ford Angrily Points at Stuff
- And Bonus! Who's the Last Idiot You Met? Honoring Women's History Month. A Disney Imagineer's Story
#1 Building a Content Map
The old saying goes that luck favors the prepared. So why not start mapping out your content now? Learn what a content map is and how to build one from HubSpot.
#2 Instagram Profile Tips
Instagram's Mosseri breaks down how to make the most of your Instagram profile to make a good first impression. I especially like his tip of avoiding small type that's hard to read. Instead of using your logo, try an icon version of your logo, like Sashco does here. These tips can also be applied to LinkedIn, Instagram, and Facebook.
#3 Collecting Testimonials without Making It Awkward
We’ve all been there—you wrap up a great project or sale, the client’s thrilled, and then… crickets. You want to ask for a testimonial, but you don’t want it to come off as needy or pushy.
Good news: there’s a better way.
In this month’s post, I’m sharing simple, stress-free tips for collecting customer testimonials that are genuine, useful, and totally un-cringe. From timing it right to using fill-in-the-blank templates and video tools, these tips will help you build a powerful library of social proof that works hard for your brand.
#4 Inside Sunshine: Happy Home Organization
What does your logo say about your business?
A friend of mine has a home organization business. She needed a logo, so we sat down at Starbucks and chatted about her services and how she helps her clients. She does more than organize, though. She brings peace of mind to her clients.
Sometimes, they hang onto things because they don't want to let go for sentimental reasons or because the task at hand feels overwhelming, so her services banish the cloudy skies and bring sunshine back into their homes and hearts.
But beyond your logo just looking pretty, it should also be versatile. It should look good as an icon or favicon on your website or embroidered on a hat, printed on marketing materials, and in black and white. Learn more about what makes a great logo design.
And if you're in the Denver Metro area and need a home organizer, let me know I'll put you in touch.
#5 Harrison Ford Points Angrily at Stuff
And just because we all need a good laugh sometimes. Here's a montage of Harrison Ford pointing angrily at stuff from Conan.
Who’s the Last Idiot You’ve Met?
It's women's history month. As a woman-owned business, Elisabete (Eli) Mineceff Erlandson's story of perseverance from Disney's Women of Imagineering book resonated with me.
Like many women, her career journey had unexpected twists, turns, and bumps.
Elisabete immigrated to the US from Brazil with her parents when she was twelve. She loved art and Disney from a young age, but her parents believed a career in art would only bring heartache and misery, so she studied architecture instead.
During her first year of architectural school, she had a professor “who refused to give her an A, even though it was well deserved.” When asked why, the professor said, “I don't believe women belong in architecture.”
Stunned and heartbroken, she arrived home, where her father asked her what was wrong. She told him. Then he blurted out, “So? You met your first idiot. Don't let that stop you!”
Elisabete went on to join WED Enterprises in 1975 and work as an architectural designer for the original EPCOT Center. She left WED to earn her architectural license but returned to Disney in 1987 and worked at Disneyland Paris and, later on, Disney’s Animal Kingdom.
I think we've all had similar experiences, whether it's been bosses, parents, or professors. So just remember you're going to meet some idiots along the way. Don't let it stop you from following your dreams.
