by Sarah Spoelstra | Branding, Business, Graphic Design, Logo & Identity Design, Logo Design
Your logo is a visual symbol that identifies your brand. It clearly communicates who you are and what you do and tells the story of your brand’s values, personality, and purpose. It can help you stand out in a crowded market space and build brand recognition and...
by Sarah Spoelstra | Branding, Business
I was in a co-working group the other day, and the question came up: What’s the difference between a tagline and an elevator pitch? What a great question! Plus, I’d already written this content as originally part of my Brand Love blog post but cut it...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Graphic Design, Inbound Marketing, Marketing, Packaging Design
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business
I was in the car the other day driving kids to and fro when my phone randomly picked Kacey Musgraves, Let It Snow, from the 16,747 songs in my iTunes library to play over the car stereo. As random as it was, it was the perfect fit for the moment. Not because the...
by Sarah Spoelstra | Business, Digital Marketing, Facebook, Graphic Design, Inbound Marketing, Marketing, Web Design
As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...
by Sarah Spoelstra | Branding, Business, Marketing
Born on October 6, 2010, Instagram began as a photo-sharing app but has morphed and grown into a formable social media platform. Currently, it boasts up to one billion monthly active users and 25+ million business accounts. And according to HubSpot’s 2021...
by Sarah Spoelstra | Branding, Business, Inbound Marketing, Marketing
Whenever I hear the term “inbound marketing”, I think of my dad. He was applying the basic Inbound principles to sell AAA insurance long before they became the buzz around the marketing world. And the more I look back, the more brilliant I think he was in...
by Sarah Spoelstra | Branding, Business, Creativity, Graphic Design, Marketing
You’re serious about your business, so you should look like you are. And in a rough economy, it’s even more important to hold onto the market share you’ve worked so hard for over the years. So dig your heels in and brand your business like you mean...