by Sarah Spoelstra | 5 Things to Share Newsletter, Digital Marketing, Email Marketing, Graphic Design, Logo & Identity Design, Marketing, Social Media Marketing
Hi Friend, I’ve been listening to a lot of Taylor Swift lately. We were one of the lucky ones that scored tickets. It was completely by luck. (Please don’t hate me.) And no, I’m not selling the tickets. So why do I mention this? Love her, hate her,...
by Sarah Spoelstra | Digital Marketing, Email Marketing
Ever wonder if you’re getting the most out of your email marketing? Or if you could do it better? Or maybe you’re not sure where to even start when it comes to email marketing. I’ve put together the golden rules and best practices of email marketing to help you engage...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Graphic Design, Inbound Marketing, Marketing, Packaging Design
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Consumer Product Goods, Creativity, Digital Marketing, Email Marketing, Graphic Design, Packaging Design
Welcome to the inaugural edition of 5 Things to Share. It was inspired by the desire to shorten the monthly newsletter while still sharing news, trends, interesting bits and pieces, and tips in marketing, design, and photography with you. So here are 5 things worth...
by Sarah Spoelstra | Digital Marketing, Email Marketing, Inbound Marketing, Marketing
Just like when you sit down at supper — you don’t start eating until everyone has sat down, received their order, or chew with your mouth open (a personal pet peeve of mine). In marketing and design, if you have good manners, not only will you show your audience...
by Sarah Spoelstra | Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing
It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...
by Sarah Spoelstra | Business, Digital Marketing, Facebook, Graphic Design, Inbound Marketing, Marketing, Web Design
As most folks know, whether they’re on social media or not, on October 4th, Facebook, Instagram, and WhatsApp were all out of commission for 6 hours, which felt like an eternity for my teenage daughter but had me half wishing for simpler times when social media didn’t...