Social Media Marketing Archives

5 Things to Share: April 2025

by Sarah Spoelstra | 5 Things to Share Newsletter, Content Marketing, Creativity, Email Marketing, Graphic Design, Marketing, Social Media Marketing, Web Design

Dear Partner, How are you doing? Change seems to be in the air in Colorado, whether it’s news about tariffs from my friends in the toy industry, my 80-something old neighbors downsizing and moving to a ranch house, the lilacs blooming in the backyard, or the fact that...

5 Things to Share: March 2025

by Sarah Spoelstra | 5 Things to Share Newsletter, Content Marketing, Creativity, Email Marketing, Graphic Design, How-to, Log Homes, Logo & Identity Design, Marketing, Packaging Design, Social Media Marketing, Web Design

Do you think we’re born lucky? Some folks seem like they’re born lucky, while others feel cursed from the start. We all have ups and downs and obstacles we have to overcome. But I’ve always believed we make our own luck through the choices we make. It turns out...

Make Your Own Marketing Luck

by Sarah Spoelstra | Branding, Email Marketing, Social Media Marketing

Are We Born Lucky? Some folks seem like they’re born lucky, while others feel cursed. I’ve always thought we make our own luck through the choices we make. It turns out there’s science to back that up. According to Richard Wiseman’s book “The Luck Factor”,...

Log Contractors: Capture Before & After Photos Like a Pro

by Sarah Spoelstra | Log Homes, Photography, Social Media Marketing

If you’re a log home restoration contractor or log home finisher, you know before-and-after photos are a great way to showcase your skills and expertise at a glance. Here are eight tips to help you take better before and after photos of your buildings and projects...

5 Things to Share: December 2024

by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Creativity, Email Marketing, Graphic Design, How-to, Print Design, Social Media Marketing, Web Design

Happy Holidays Partner! Are you in holiday mode yet? I’m fighting the urge to power down my computer and turn on Christmas Vacation with Chevy Chase while I wrap presents. What about you? Speaking of wrapping things up, as we end the year, it’s important...

Create Entertaining, Educational & Engaging Content

by Sarah Spoelstra | Content Marketing, Facebook, How-to, Instagram Marketing, LinkedIn Marketing, Social Media Marketing

Do you struggle with creating content for social media? Maybe you don’t know where to start or you’ve been at this awhile and need a creative jolt. Here are a few ideas to inspire and get your creative juices flowing. You can apply these tips to any type...

5 Things to Share: November 2024

by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Creativity, Email Marketing, Graphic Design, How-to, Packaging Design, Print Design, Social Media Marketing, Web Design

Happy Thanksgiving, Folks! What are your favorite memories of Thanksgiving? Some of my favorite Thanksgiving celebrations were spent at our family’s cabin in the Black Hills. Mom would cook up a turkey, Grandma baked fresh strawberry rhubarb pie, and I’d...

Building a Thriving Social Media Community

by Sarah Spoelstra | Branding, Facebook, Instagram Marketing, LinkedIn Marketing, Marketing, Pinterest Marketing, Social Media Marketing, X Marketing

Social media isn’t about you. It’s about your community. Whether it be YouTube, X, Facebook, LinkedIn, Pinterest, TikTok, Snapchat, or Instagram, it’s where your people live and come together. Who Are Your People? The first step is to decide who your community...

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