Clear and concise websites where users don’t have to guess what you want them to do next drive more sales and create more leads. That’s where Calls to Action (CTAs) come into play. A well-crafted CTA can transform passive browsers into active leads and loyal...
Do you think we’re born lucky? Some folks seem like they’re born lucky, while others feel cursed from the start. We all have ups and downs and obstacles we have to overcome. But I’ve always believed we make our own luck through the choices we make. It turns out...
Let’s face it—asking for testimonials can feel a bit like an awkward blind date. But a solid testimonial can build trust, add credibility, and show future clients and customers what it’s like to work with you or the product quality they’re buying. Avoid the awkward...
Hello Partner, When was the last time you cried in front of someone? It seems like a pretty forward question, doesn’t it? I know I cringe a little when I hear it. I just finished reading Charles Duhigg’s book Supercommunicators. In it, Duhigg argues that we should ask...
Potential clients are looking for quality workmanship and someone they can trust to preserve and restore their dream homes. Authentic website content builds trust and credibility with your audience and translates into more business. But what does “authentic content”...
Happy New Year Partner! How’s your year going so far? January is Creativity month and I just finished up the book “I Am Brian Wilson.” It’s a fascinating look at Wilson’s life and struggles with mental health. It also gives us a peek into his...
Are you a log home restoration contractor going out on your own? Or maybe your website needs a refresh and isn’t up to snuff anymore. Whether you’re going the route of a one-page brochure style website or a full-on website with a multi-page website with services...
As designers, writers, and marketers, creativity allows us to connect with and capture an audience. We use our skills to translate thoughts into meaning and messaging. But with tight deadlines, client needs taking priority, and life’s little distractions, sometimes,...
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