by Sarah Spoelstra | Business, Conferences, Creativity, Graphic Design, How Design Live 2024, How-to, Industry, Marketing
I attended the HOW Women Lead conference in Denver this past September and HOW Design Live. It was my first conference ever. I loved the whole experience, from the community to making business friends to the inspiration and learning new things. But there was something...
by Sarah Spoelstra | 5 Things to Share Newsletter, Behind the Scenes, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing
Hi Design & Marketing Friends! If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing? “Excellence is boring.” You’re probably thinking to...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing
Hi Design & Marketing Friends! My family and I have been binge-watching the History Channel show “Alone” lately on Hulu. If you haven’t seen it — the premise is that 10 people get dropped off in the middle of nowhere with 10 items of their...
by Sarah Spoelstra | Creativity, How-to
Buckland Salad, aka Watergate Salad If you’re looking for an easy Jell-O side dish for your holiday table, try my upgraded Buckland Salad. True story: once, my grandma and sister-in-law actually had a passive-aggressive altercation in the kitchen over the leftovers....
by Sarah Spoelstra | Branding, Graphic Design, How-to, Typography, Web Design
When it comes to website design, it’s easy to get carried away with how it looks. Does that button look good? Maybe I should round the corners? Should I make the hamburger menu white, perhaps it should be blue? What if I put a carousel gallery there? Or, I really like...
by Sarah Spoelstra | Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing
It happened to me one dark and stormy night. Someone hit the unsubscribe button. Boo, I thought! Was it something I said? Maybe it was my content? Perhaps it’s dreadfully dull? But then I realized they weren’t in my target market. I breathed a heavy sigh...
by Sarah Spoelstra | How-to, Photography, Photography 101
When I went to college way back in the day, we took photos exposed onto film. (Film!? Right, I know. I’m as old as the hills!) As I reminisce about those days, I can still smell the sulfurous fumes wafting through the photography lab. While film has a special...