by Sarah Spoelstra | 5 Things to Share Newsletter, Creativity, Email Marketing, Graphic Design, Marketing, Packaging Design, Social Media Marketing
Happy New Year! What would you do if failure was an option? One of my favorite creative thought leaders, Todd Henry, just launched a new podcast, the Daily Creative. In his first episode, Snakebite, he poses the question above. In business (and life), we’re...
by Sarah Spoelstra | 5 Things to Share Newsletter, Behind the Scenes, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing
Hi Design & Marketing Friends! If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing? “Excellence is boring.” You’re probably thinking to...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing
Hi Design & Marketing Friends! My family and I have been binge-watching the History Channel show “Alone” lately on Hulu. If you haven’t seen it — the premise is that 10 people get dropped off in the middle of nowhere with 10 items of their...
by Sarah Spoelstra | 5 Things to Share Newsletter, Creativity, Email Marketing, Graphic Design, Packaging Design
Happy Super Bowl Weekend! Who are you rooting for? I’m a Bronco’s and Vikings fan. Since, by default, you were one or the other if you grew up in South Dakota with no home team like I did. And since neither of those teams is in the Super Bowl, I’m there for the...
by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Graphic Design, Inbound Marketing, Marketing, Packaging Design
Happy New Year! I hope your holidays were filled with love, laughter, and joy and you’re looking forward to 2022. This month I’m finding focus, feeling heartbroken by the Marshall fires, reducing the plastic packaging I bring into my house, watching...
by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Consumer Product Goods, Creativity, Digital Marketing, Email Marketing, Graphic Design, Packaging Design
Welcome to the inaugural edition of 5 Things to Share. It was inspired by the desire to shorten the monthly newsletter while still sharing news, trends, interesting bits and pieces, and tips in marketing, design, and photography with you. So here are 5 things worth...
by Sarah Spoelstra | Behind the Scenes, Branding, Consumer Product Goods, Cosemetics & Skin Care, Graphic Design, Household Chemicals, Logo & Identity Design, Packaging Design
In the last blog post, we talked about how the creative process works. In this post, I’d like to show you and demystify the logo development process a bit. I was an in-house designer for a little over a decade before I took the leap to my own design firm. No...
by Sarah Spoelstra | Branding, Graphic Design, Packaging Design, Typography
Have you ever noticed a flash of horror and disgust in your designer’s twinkling eye when you speak the phrase “Comic Sans”? Does your designer start sweating profusely, give you a sarcastic smirk, or start choking violently at the utterance of these...