Social Media Marketing Archives

5 Things to Share: January 2024

by Sarah Spoelstra | 5 Things to Share Newsletter, Creativity, Email Marketing, Graphic Design, Marketing, Packaging Design, Social Media Marketing

Happy New Year! What would you do if failure was an option? One of my favorite creative thought leaders, Todd Henry, just launched a new podcast, the Daily Creative. In his first episode, Snakebite, he poses the question above. In business (and life), we’re...

Social Media Best Practices for 2024 & Beyond!

by Sarah Spoelstra | Branding, Facebook, Instagram Marketing, LinkedIn Marketing, Marketing, Social Media Marketing, X Marketing

Hello, marketing mavericks! If you’re just stepping into the wild world of social media marketing, fear not, my friends – I’m spilling the beans on my tried and true best practices to set you on the right path in 2024 and beyond! Grab your boots, and...

5 Things to Share: December 2023

by Sarah Spoelstra | 5 Things to Share Newsletter, Consumer Product Goods, Digital Marketing, Email Marketing, Graphic Design, Log Homes, Marketing, Print Design, Social Media Marketing

Happy Holidays Internet People! One of my favorite family traditions from the holidays is creating a year-in-review slideshow. I love reminiscing and reliving the good times I had with family and friends throughout the year, and it fills me with a sense of gratitude...

5 Things to Share: November 2023

by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Email Marketing, Graphic Design, Log Homes, Marketing, Print Design, Social Media Marketing

Dear Friend, I’m sure your inbox is feeling a bit overstuffed after Thanksgiving. From Black Friday to Cyber Monday and Giving Tuesday, the emails just keep piling up. Instead of stuffing your inbox with more sales emails, I want to take a moment to...

5 Things to Share: September 2023

by Sarah Spoelstra | 5 Things to Share Newsletter, Branding, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, Marketing, Social Media Marketing

Hey Friend! I just watched Lego’s short film about the power of play. Did you know on average, children are spending just 2% of their week (about seven hours) engaging in free play. Uff. I grew up GenX, so free play was a way of life, not just a pastime. We...

5 Things to Share: Design & Marketing Tips, July 2023

by Sarah Spoelstra | 5 Things to Share Newsletter, Behind the Scenes, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing

Hi Design & Marketing Friends! If you got this newsletter as an email last month, you would’ve seen the subject line declaring, “Excellence is boring,” but what does that mean when it comes to marketing? “Excellence is boring.” You’re probably thinking to...

5 Things to Share: Design & Marketing Tips, June 2023

by Sarah Spoelstra | 5 Things to Share Newsletter, Business, Creativity, Digital Marketing, Email Marketing, Graphic Design, How-to, Inbound Marketing, Marketing, Packaging Design, Print Design, Social Media Marketing

Hi Design & Marketing Friends! My family and I have been binge-watching the History Channel show “Alone” lately on Hulu. If you haven’t seen it — the premise is that 10 people get dropped off in the middle of nowhere with 10 items of their...

How to Deal with Negative Comments and Reviews on Social Media

by Sarah Spoelstra | Facebook, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Social Media Marketing, X Marketing

Did you know 94% of consumers admit that a bad review made them avoid a business. However, 45% said they are more likely to visit a business if it responds to negative reviews. This is a huge opportunity! When life gives you lemons make lemonade as my mama said....

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